規(guī)劃未來 金蝶經(jīng)營分析PPT

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1、To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of your organization and Hewitt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許

2、可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。Shaping Our Future.規(guī)劃未來規(guī)劃未來. Lets start with首先首先Who we are翰威特簡介翰威特簡介 Some business imperatives相關(guān)經(jīng)營重點相關(guān)經(jīng)營重點Our approach我們的服務(wù)方式我們的服務(wù)方式 Planned initiatives計劃方案“Shaping the Future”“規(guī)劃未來規(guī)劃未來” Objectives目標(biāo) Agenda議程 Groups小組 Ground rules基本規(guī)則Lets start with首先首先Arriving at a common

3、understanding針對下列事宜達(dá)成共識針對下列事宜達(dá)成共識 Purpose宗旨 Mission使命 Goals目標(biāo) Strategy策略 Strategic imperatives策略重點 You are ready您已準(zhǔn)備您已準(zhǔn)備To grow發(fā)展發(fā)展To create greater success取得更大的成功取得更大的成功To build better business processes改善經(jīng)營程序改善經(jīng)營程序do your people know您的員工是否知曉您的員工是否知曉. Where they are headed?他們的奮斗目標(biāo)他們的奮斗目標(biāo)？ What thei

4、r role is?他們所擔(dān)當(dāng)?shù)慕巧麄兯鶕?dān)當(dāng)?shù)慕巧?？What we do我們進(jìn)行哪些工作我們進(jìn)行哪些工作 Business Results經(jīng)營結(jié)果經(jīng)營結(jié)果Business Strategy經(jīng)營戰(zhàn)略經(jīng)營戰(zhàn)略People Requirements人員要求人員要求Peoples Priorities員工的輕重緩急員工的輕重緩急HR Strategies人力資源策略人力資源策略HR Practices人力資源操作方案人力資源操作方案Clarifying the people challenge明確人力資源挑戰(zhàn)Employee satisfaction員工滿意員工滿意determining peopl

5、e strategy確定人員戰(zhàn)略taking action on the people strategies針對人員策略采取行動方案Customer satisfaction客戶滿意客戶滿意Help clients like Kingdee improve business results through people幫助金蝶等客戶公司通過人員來改善經(jīng)營結(jié)果幫助金蝶等客戶公司通過人員來改善經(jīng)營結(jié)果 Hewitt Associates LLC翰威特咨詢有限公司W(wǎng)e are翰威特簡介翰威特簡介.60 years in management consulting60年的管理咨詢經(jīng)驗Headquart

6、ered in Chicago, 12,000 consultants in over 80 offices.總部位于美國芝加哥市，在全球80多個辦事機(jī)構(gòu)中擁有12,000名咨詢顧問We work with -我們的客戶 - 360 of the Fortune 500 (72 percent)包括財富500強(qiáng)中360家公司(72%)All of the top 25, 91 of the top 100; and 209 of the top 250其中包括全部財富前25強(qiáng)，前100強(qiáng)中的91家公司，前250強(qiáng)中的209家公司W(wǎng)e specialize in managing large s

7、cale corporate change and Organizational/HR Consulting我們專長于管理大型公司變革項我們專長于管理大型公司變革項目和組織目和組織/ /人力資源咨詢工作人力資源咨詢工作翰威特咨詢有限公司翰威特咨詢有限公司通過人員來改善經(jīng)營結(jié)果通過人員來改善經(jīng)營結(jié)果Largest and most experienced workforce consulting firm in China中國最大、最富資歷的人力資源管理咨詢公司3 offices in Shanghai, Beijing, and Hong Kong with nearly 100 Associ

8、ates在中國上海、北京和香港三地的辦事機(jī)構(gòu)中擁有近百名員工More than 7 years of client experience in China在中國大陸擁有7年多的客戶服務(wù)工作經(jīng)驗1000+ clients in China在中國擁有1000多家客戶China HR Consultancy of Year 1999 & 2000, awarded by “China Staff”于1999年和2000年連續(xù)兩次榮獲“中國人力資源咨詢年獎”Hewitt in China翰威特在中國翰威特在中國Our clients span all industry segments and all

9、 geographies我們的客戶來自我們的客戶來自各個行業(yè)和各個地區(qū)各個行業(yè)和各個地區(qū) 通過人員來改善經(jīng)營結(jié)果通過人員來改善經(jīng)營結(jié)果Your business imperatives 金蝶的經(jīng)營重點金蝶的經(jīng)營重點Organizational Culture組織文化組織文化Capabilitybuilt throughlearning and growth通過學(xué)習(xí)和發(fā)展來培養(yǎng)能力Commitmentbased onmeaningfulwork and rewards針對合理的工作與全面薪酬作出承諾Clear Expectationsfor individualand groupcontribu

10、tions明確對個人和小組貢獻(xiàn)的期望Common Understandingof the organizationspriorities and goals針對組織重點與目標(biāo)達(dá)成共識 1998 Hewitt Associates LLC翰威特咨詢有限公司，1998年What s in it for me?于我何益？于我何益？Why do I care?我為何需要關(guān)注？我為何需要關(guān)注？ Do I have what it takes to contribute to Kingdee?我是否具備為金蝶作我是否具備為金蝶作出貢獻(xiàn)所需具備的核出貢獻(xiàn)所需具備的核心能力？心能力？Where is King

11、dee Software headed?金蝶軟件有何目標(biāo)？金蝶軟件有何目標(biāo)？ What is my role in helping the achievement of results?在幫助公司實現(xiàn)經(jīng)營結(jié)在幫助公司實現(xiàn)經(jīng)營結(jié)果的過程中，我發(fā)揮什果的過程中，我發(fā)揮什么作用？么作用？ DESIRED BUSINESS RESULTS預(yù)期經(jīng)營結(jié)果預(yù)期經(jīng)營結(jié)果People Issues人員問題人員問題 Organizing組織組織 Staffing人員配置人員配置 Learning & Development學(xué)習(xí)與發(fā)展學(xué)習(xí)與發(fā)展 Performing績效績效 Rewarding全面薪酬全面薪酬Ali

12、gned people management systems一致的人員管理系統(tǒng)一致的人員管理系統(tǒng)Key strategic imperatives關(guān)鍵策略重點關(guān)鍵策略重點Goals and strategy目標(biāo)與策略目標(biāo)與策略Common purpose and mission共同宗旨與使命共同宗旨與使命Business Context經(jīng)營背景經(jīng)營背景Translating business imperatives經(jīng)營重點釋義經(jīng)營重點釋義Over the next few sessions接下來的幾個部分中接下來的幾個部分中Evolve a direction for Kingdee Soft

13、ware確定金蝶軟件發(fā)展方向確定金蝶軟件發(fā)展方向 Articulate specific business goals明確特定經(jīng)營目標(biāo)明確特定經(jīng)營目標(biāo)Discuss and define action steps to achieve goals探討和確定實現(xiàn)目標(biāo)所需的行動步驟探討和確定實現(xiàn)目標(biāo)所需的行動步驟Our objective would be to:我們的目標(biāo)將是：我們的目標(biāo)將是：The end purpose of all discussions would be to benefit Kingdee Software一切討論旨在使金一切討論旨在使金蝶軟件從中受益蝶軟件從中受益Co

14、nfidentiality信息機(jī)密信息機(jī)密Facilitators role 協(xié)調(diào)員的角色協(xié)調(diào)員的角色The Team Thing小組工作小組工作Process highlights -程序要點：程序要點： Hewitt leading & facilitating翰威特引導(dǎo)和協(xié)調(diào)翰威特引導(dǎo)和協(xié)調(diào) Highly interactive高度互動性高度互動性 Group discussions and exercises小組討論和練習(xí)小組討論和練習(xí)Some ground rules一些基本規(guī)則一些基本規(guī)則. All opinions are valid歡迎提出任何觀點歡迎提出任何觀點 Give y

15、our mobile phones a break !請讓您的手機(jī)休息一下請讓您的手機(jī)休息一下! This a team effort協(xié)同工作協(xié)同工作 Parking lot issues停車區(qū)問題停車區(qū)問題 Provide information where you can盡量提供信息盡量提供信息 Provide logic too還應(yīng)說明道理還應(yīng)說明道理 Appreciate other opinions歡迎提出其它觀點歡迎提出其它觀點 Think and help “FOCUS” the group以小組為單位進(jìn)行思考和提供幫助以小組為單位進(jìn)行思考和提供幫助 Be honest and

16、frank開誠布公開誠布公 Content (and not process) is important內(nèi)容內(nèi)容(而非程序而非程序)至關(guān)重要至關(guān)重要 Timelines can be extended靈活掌握時間靈活掌握時間To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of your organization and He

17、witt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。Next接下來接下來.Your retirement speech!您的退休演說您的退休演說! To protect the confidential and proprietary information included in this material, it may not be disclosed or prov

18、ided to any third parties without the approval of your organization and Hewitt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。What we heard from you您所述的信息您所述的信息.High level executive interview and employee focus gro

19、up results高層經(jīng)理面談與核心員工小組面談結(jié)果高層經(jīng)理面談與核心員工小組面談結(jié)果Highlights of Findings訪談要點匯總訪談要點匯總Help clients succeed through strengthening their competitive advantage in business management通過強(qiáng)化互聯(lián)網(wǎng)時代的管理競爭力來幫助顧客成功通過強(qiáng)化互聯(lián)網(wǎng)時代的管理競爭力來幫助顧客成功Transit from accounting software provider to management software provider從財務(wù)軟件廠商向管理軟件

20、廠商轉(zhuǎn)型從財務(wù)軟件廠商向管理軟件廠商轉(zhuǎn)型Emphasize on both growth and return發(fā)展與回報并重發(fā)展與回報并重Target clients that value management effectiveness and are willing to grow with Kingdee (e.g., industry leaders, financial, telecom and utility sectors, etc.定位客戶群體為那些注重管理效能和愿意與金蝶共同成長的顧客定位客戶群體為那些注重管理效能和愿意與金蝶共同成長的顧客(如：如：行業(yè)龍頭企業(yè)，金融、通信和

21、公用事業(yè)，等行業(yè)龍頭企業(yè)，金融、通信和公用事業(yè)，等)Increasingly focus on high value-added consulting services不斷健全實施層面的客戶化、高附加值的咨詢服務(wù)不斷健全實施層面的客戶化、高附加值的咨詢服務(wù)Highlights of Findings (Con)訪談要點匯總訪談要點匯總(續(xù)續(xù))Ensure key revenue generating processes are facilitated by the organization structure保障組織機(jī)構(gòu)充分支持關(guān)鍵業(yè)務(wù)流程的順暢運(yùn)行保障組織機(jī)構(gòu)充分支持關(guān)鍵業(yè)務(wù)流程的順暢運(yùn)行S

22、trengthening the information/knowledge sharing infrastructure健全信息健全信息/知識共享平臺知識共享平臺Promote new company culture: open, integrity, respect and conscientious提倡新的企業(yè)文化：提倡新的企業(yè)文化：開放、誠信、尊重、認(rèn)真開放、誠信、尊重、認(rèn)真Mainly focus on 4 spirits: innovation, professionalism, Mainly focus on 4 spirits: innovation, professional

23、ism, teamwork and customer servicesteamwork and customer services主要體現(xiàn)四種精神：創(chuàng)新精神、職業(yè)精神、團(tuán)隊精神和服務(wù)精神主要體現(xiàn)四種精神：創(chuàng)新精神、職業(yè)精神、團(tuán)隊精神和服務(wù)精神Highlights of Findings (Con)訪談要點匯總訪談要點匯總(續(xù)續(xù))Executives expressed their expectation of Kingdees employees:高層普遍提出以下對于員工的要求：高層普遍提出以下對于員工的要求： Innovative 創(chuàng)新 Collaboration 合作 Initiative

24、 主動/積極 Accountable 責(zé)任心 Learning 學(xué)習(xí)What employees need from the company are:員工對于企業(yè)的需求主要圍繞以下領(lǐng)域：員工對于企業(yè)的需求主要圍繞以下領(lǐng)域： Learning and skill development學(xué)習(xí)與技能發(fā)展 Career growth職業(yè)發(fā)展 Reward薪酬To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to an

25、y third parties without the approval of your organization and Hewitt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。Developing a statement of Purpose for Kingdee Software 制定一項金蝶軟件宗旨陳述制定一項金蝶軟件宗旨陳述Defining a purpose確

26、定一項宗旨確定一項宗旨 What we stand for - why we exist公司存在的目的公司存在的目的 - 我們?yōu)楹未嬖谖覀優(yōu)楹未嬖?The essential sacred spirit or the soul of the organization關(guān)鍵、神圣的組織靈魂與精髓關(guān)鍵、神圣的組織靈魂與精髓 Provides a direction for the future提供未來發(fā)展方向提供未來發(fā)展方向What to preserve and what to stimulate progress toward我們需要保持哪些內(nèi)容？激勵發(fā)展哪些方面？ A consistent i

27、dentity that transcends product or market life cycles, customers, technological breakthroughs, management fads and individual leaders超越超越產(chǎn)品或市場生命周期產(chǎn)品或市場生命周期、客戶客戶、技術(shù)創(chuàng)新技術(shù)創(chuàng)新、管理理念及單個領(lǐng)導(dǎo)者之上的一致形象管理理念及單個領(lǐng)導(dǎo)者之上的一致形象 Remains fixed while strategies adapt to business needs針對經(jīng)營需求調(diào)整公司策略時，宗旨保持不變針對經(jīng)營需求調(diào)整公司策略時，宗旨保持不變e

28、.g. 3M - sold off several large and profitable businesses to focus on its core purpose of solving unsolved problems innovatively例如：3M出售許多大型、贏利的企業(yè)，注重富有新意地解決遺留問題這一核心宗旨Purpose checklist宗旨檢驗清單宗旨檢驗清單 The reason for existence公司存在原因公司存在原因 Should last a 100 Years至少延續(xù)至少延續(xù)100年年 Can never be achieved可能永遠(yuǎn)無法實現(xiàn)可能

29、永遠(yuǎn)無法實現(xiàn) Inspiring ideal鼓舞士氣鼓舞士氣 Provides reason for organization to keep changing and progressing為組織提供進(jìn)行變革與進(jìn)步的理由 An organization can have only one purpose一個組織僅有一項宗旨一個組織僅有一項宗旨Organizations with a purpose設(shè)有一項設(shè)有一項宗旨的組織宗旨的組織 The premiere institutions in their industries同行中的佼佼者同行中的佼佼者 Best of the bestand

30、have been that way for decades最佳中之最最佳中之最數(shù)十年一貫如此數(shù)十年一貫如此 Widely admired受到廣泛青睞受到廣泛青睞 Role models for the practice of management管理操作方案之典范管理操作方案之典范 Huge impact on the world in which we live對我們所賴以生存的世界產(chǎn)生重大影響對我們所賴以生存的世界產(chǎn)生重大影響 Which companies do you think of?您會聯(lián)想到哪些公司？您會聯(lián)想到哪些公司？Fortune magazines most admire

31、d list - 2001財富雜志中最受青睞的公司財富雜志中最受青睞的公司 - 2001 General Electric Cisco Wal-Mart Southwest Airlines Microsoft Home Depot Berkshire Hathaway Charles Schwab Intel Dell ComputerWhat has made them reach there這些公司何以如此這些公司何以如此 Innovation創(chuàng)新創(chuàng)新 Quality of management管理質(zhì)量管理質(zhì)量 Employee talent員工才智員工才智 Financial soun

32、dness財力雄厚財力雄厚 Use of corporate assets公司資產(chǎn)運(yùn)用公司資產(chǎn)運(yùn)用 Long-term investment value長期投資價值長期投資價值 Social responsibility社會責(zé)任社會責(zé)任 Quality of products/services產(chǎn)品產(chǎn)品/服務(wù)質(zhì)量服務(wù)質(zhì)量 Examples of core purpose statements核心宗旨陳述實例核心宗旨陳述實例What a purpose is核心宗旨是核心宗旨是.To make people happy - Walt Disney為人們帶來歡樂為人們帶來歡樂 - 沃爾特沃爾特 迪斯

33、尼迪斯尼To improve the standard of living around the world - Cargill提高全球生活水準(zhǔn)提高全球生活水準(zhǔn) - 嘉吉嘉吉What a purpose is not核心宗旨并非核心宗旨并非.To become a $125 billion company by the year 2000至至2000年，公司營業(yè)收入達(dá)到年，公司營業(yè)收入達(dá)到1250億美元億美元To achieve an output of 30,000 tonnes in the next 5 years在今后在今后5年中，產(chǎn)量達(dá)到年中，產(chǎn)量達(dá)到30,000噸噸To have

34、the largest market share and be at least twice as large as my nearest competitor擁有最大的市場份額，至少達(dá)到首要競爭對手擁有最大的市場份額，至少達(dá)到首要競爭對手的的2倍倍Some more examples其它實例其它實例3M - To solve unsolved problems innovatively富有新意地解決遺留問題Unilever (聯(lián)合利華聯(lián)合利華) - To fulfill everyday needs of people everywhere滿足各地人民的日常需求Hewlett Packard

35、 (惠普惠普)- To make technical contributions for the advancement and welfare of humanity發(fā)展技術(shù)，促進(jìn)社會發(fā)展和人民安康Hewitt (翰威特翰威特)- To improve business results through people通過人員來改善企業(yè)經(jīng)營結(jié)果Haier (海爾海爾)- Paying back society and creating a better life for mankind回報社會和改善人民生活Purpose. .why bother?為何為何確定宗旨？確定宗旨？Research h

36、as proven that having a core purpose:研究表明，確定核心宗旨：研究表明，確定核心宗旨： Is a key trait in organizational success是組織取得成功的關(guān)鍵是組織取得成功的關(guān)鍵 Enhances performance有助于提高績效有助于提高績效 Energizes employees by “CONNECTING” them with the organization激勵員工融合到組織之中激勵員工融合到組織之中 Promotes and creates a central theme for change加強(qiáng)和創(chuàng)造變革的核心

37、主題加強(qiáng)和創(chuàng)造變革的核心主題 Provides basis for strategic planning為戰(zhàn)略規(guī)劃奠定基礎(chǔ)為戰(zhàn)略規(guī)劃奠定基礎(chǔ) Motivates individuals激勵個人激勵個人 Facilitates the recruitment of talent有助于招募賢才有助于招募賢才 Keeps decision making within context根據(jù)背景信息制定決策根據(jù)背景信息制定決策When does a purpose fail若宗旨無法奏效若宗旨無法奏效.The walk does not match the talk言行不一言行不一Irrelevance缺

38、乏關(guān)聯(lián)缺乏關(guān)聯(lián)Management fears risk and ambiguity管理層擔(dān)心風(fēng)險和模棱兩可管理層擔(dān)心風(fēng)險和模棱兩可Discomfort in top management to imagine, dream and think beyond boundaries高層管理人員不愿進(jìn)行創(chuàng)造性展望、想像和思考高層管理人員不愿進(jìn)行創(chuàng)造性展望、想像和思考 A future irreconciled with the present未來與現(xiàn)實格格不入未來與現(xiàn)實格格不入Too abstract or too concrete過于抽象過于抽象/具體具體Lack of creativity缺乏

39、創(chuàng)造性缺乏創(chuàng)造性Poor management of participation對參加人員管理欠妥對參加人員管理欠妥Complacency自鳴得意自鳴得意 To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of your organization and Hewitt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)

40、，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。Next接下來接下來.Arriving at a statement of purpose for Kingdee確定金蝶宗旨陳述確定金蝶宗旨陳述 Process overview程序概述程序概述 Participants to be divided into groups將大家分成小組討論將大家分成小組討論 Group exercises to be facilitated by Hew

41、itt翰威特咨詢顧問組織進(jìn)行分組練習(xí)翰威特咨詢顧問組織進(jìn)行分組練習(xí) Evolution of the statement of purpose for Kingdee制定金蝶宗旨陳述 Presentation by each group各小組進(jìn)行演講介紹各小組進(jìn)行演講介紹 Discussion on key themes針對關(guān)鍵議題展開討論針對關(guān)鍵議題展開討論 Integrating various themes and arriving at a statement of purpose綜合各項議題并確定宗旨陳述綜合各項議題并確定宗旨陳述To protect the confidential

42、 and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of your organization and Hewitt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。N

43、ext接下來接下來.Group exercises分組練習(xí)分組練習(xí)To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of your organization and Hewitt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。

44、為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。Next接下來接下來.Group Presentations小組演講介紹小組演講介紹Kingdees statement of purpose金蝶宗旨陳述金蝶宗旨陳述 To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the appro

45、val of your organization and Hewitt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。Developing a mission statement for Kingdee Software 制定金蝶軟件的公司使命陳述制定金蝶軟件的公司使命陳述Strategic imperatives策略重點策略重點Strategies策略策略Goals and

46、Measures目標(biāo)與評估標(biāo)準(zhǔn)目標(biāo)與評估標(biāo)準(zhǔn)Mission statement使命陳述使命陳述Statement of purpose宗旨陳述宗旨陳述Cascading the statement of purpose公司宗旨陳述逐級分解公司宗旨陳述逐級分解Defining a mission定義一項使命定義一項使命. Clear, compelling, lofty goal which seems almost unimaginable明確、令人信服、明確、令人信服、幾乎幾乎無法想像的高級目標(biāo)無法想像的高級目標(biāo)Should not have a sure chance of success

47、未必一定成功But organization should believe that it can reach it with extraordinary effort但組織應(yīng)堅信自己可以通過加倍努力來加以實現(xiàn) Can be achieved in a finite time period可以在一個特定時限內(nèi)實現(xiàn)可以在一個特定時限內(nèi)實現(xiàn)However, requires thinking beyond current capabilities and environment不過，要求超越現(xiàn)有的能力與環(huán)境進(jìn)行思考Defining a mission確定一項使命確定一項使命. A focal po

48、int for organizational effort組織工作的核心組織工作的核心Has a clear finishing line具有明確的最后時限 Types of missions使命類型使命類型Target missions“目標(biāo)”使命Common enemy vision“共同敵人/競爭對手”使命Role model mission“典范”使命Internal transformation mission“內(nèi)部轉(zhuǎn)化”使命Purpose vs. Mission宗旨與使命宗旨與使命.A Purpose宗旨宗旨The reason for existence存在原因存在原因 Shou

49、ld last a 100 Years至少延續(xù)至少延續(xù)100年年Can never be completed可能永遠(yuǎn)無法實現(xiàn)可能永遠(yuǎn)無法實現(xiàn)Inspiring ideal激勵作用激勵作用Provides reason for organization to keep changing and progressing組織變革和進(jìn)步的理由An organization can have only one purpose一個組織僅有一項宗旨一個組織僅有一項宗旨A Mission使命使命An envisioned, articulated future一個預(yù)期的、明確的未來一個預(yù)期的、明確的未來Tim

50、e frame of 20- 30 years時限為時限為20-30年年A daunting challenge but not impossible to attain一個大膽的挑戰(zhàn)，但并非無法實現(xiàn)一個大膽的挑戰(zhàn)，但并非無法實現(xiàn)Aids achievement of Purpose協(xié)助實現(xiàn)宗旨協(xié)助實現(xiàn)宗旨Organization can have more than one mission 組織可以擁有多項使命組織可以擁有多項使命Some examples實例實例.A Purpose宗旨宗旨To make people happy - Walt Disney為人們帶來歡樂為人們帶來歡樂 -

51、沃爾特沃爾特 迪斯尼迪斯尼To improve the standard of living around the world - Cargill提高全球生活水準(zhǔn)提高全球生活水準(zhǔn) - 嘉吉嘉吉To solve unsolved problems innovatively - 3M富有新意地解決遺留問題富有新意地解決遺留問題 - 3MA Mission使命使命To become a $125 billion company by the year 2000 - Wal Mart (1990)到到2000年，公司營業(yè)收入達(dá)到年，公司營業(yè)收入達(dá)到1250億美元億美元 - Wal Mart (1990

52、) Yamaha wo tsubusu (we will crush, squash, slaughter Yamaha) - Honda徹底擊敗雅馬哈徹底擊敗雅馬哈 - 本田本田To become the preeminent drug maker worldwide in the 1980s - Merck (1979)在在20世紀(jì)世紀(jì)80年代，成為全球首要的藥品制造年代，成為全球首要的藥品制造商商 - Merck (1979)Some examples of mission statements使命陳述實例使命陳述實例 Hewitt翰威特翰威特To excel, around the w

53、orld, at helping our clients and their people succeed together在全球范圍內(nèi)幫助客戶及其員工共創(chuàng)成功，追求卓越 Citibank, predecessor to Citicorp (1915)花旗銀行，花旗集團(tuán)前身(1915)Become the most powerful, most serviceable, and most far reaching financial institution that has ever been成為有史以來最強(qiáng)大、服務(wù)能力最強(qiáng)、服務(wù)范圍最廣的財務(wù)機(jī)構(gòu) Microsoft微軟微軟A compute

54、r in every desk and in every home遍及所有辦公電腦及家庭電腦 Boeing (1950)波音波音 (1950)Become the dominant player in commercial aircrafts and bring the world into the jet age首要的商用航空公司并促使全球進(jìn)入航空時代To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to

55、any third parties without the approval of your organization and Hewitt Associates LLC.為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。為嚴(yán)守本材料的信息機(jī)密與版權(quán)，未經(jīng)貴司和翰威特咨詢有限公司的事先許可，嚴(yán)禁向任何第三方泄漏或者提供本材料中的任何信息。Next接下來接下來.Arriving at the mission statement for Kingdee 達(dá)成金蝶使命陳述達(dá)成金蝶使命陳述The balanced strategic

56、measurement framework均衡的策略評估框架均衡的策略評估框架 “Adapted from Kaplan, Robert S. and David P. Norton; The Balanced Scorecard: Translating Strategy Into Action. Boston: Harvard Business School Press, 1996.”Perspectiveserspectives維度維度Financial Financial 財務(wù)財務(wù)How do we create value?如何創(chuàng)造價值？Customer Customer 客戶客戶W

57、hat do our customers expect and value?客戶期望和注重什么？Organization Organization 組織組織 To satisfy our customers, at what processes must we excel?為確?？蛻魸M意，我們必需擅長哪些程序？Learning & Growth Learning & Growth 學(xué)習(xí)與發(fā)展學(xué)習(xí)與發(fā)展To achieve our purpose, how must we learn, innovate, and improve?為實現(xiàn)宗旨，我們必需學(xué)習(xí)、創(chuàng)新和改進(jìn)哪些方面？Value Prop

58、ositionValue Proposition價值定位價值定位Value Chain: Path to PerformanceValue Chain: Path to Performance價值鏈：績效路徑價值鏈：績效路徑Business Performance LeversBusiness Performance Levers經(jīng)營績效模式經(jīng)營績效模式Enabling CapabilitiesEnabling Capabilities必備能力必備能力Business ResultsBusiness Results經(jīng)營結(jié)果經(jīng)營結(jié)果Growth StrategyGrowth Strategy成長

59、策略成長策略Returns StrategyReturns Strategy回報策略回報策略CostCost成本成本QualityQuality質(zhì)量質(zhì)量TimeTime時間時間FunctionFunction職能職能RelationshipRelationship關(guān)系關(guān)系DevelopDevelopNewNewProductsProducts開發(fā)新產(chǎn)品開發(fā)新產(chǎn)品Skills andSkills and competencies competencies技能與核心能力技能與核心能力Technology Technology and databasesand databases技術(shù)與數(shù)據(jù)庫技術(shù)與數(shù)

60、據(jù)庫Knowledge assets,Knowledge assets, best practices best practices知識資產(chǎn)、最佳知識資產(chǎn)、最佳操作方案操作方案+ + + +Context, Context, Climate, CultureClimate, Culture背景、氛圍、文化背景、氛圍、文化BuildBuildthetheBrandBrand確立品牌確立品牌MakeMakethe Salethe Sale銷售銷售DeliverDeliverthetheProductProduct提供產(chǎn)品提供產(chǎn)品ServiceServicethetheCustomerCustome

61、r客戶服務(wù)客戶服務(wù)Financial財務(wù)財務(wù)How would you describe your business, 10 years from now?您如何描述金蝶10年內(nèi)的經(jīng)營情況？ Who would your key financial/ business stakeholders be?金蝶關(guān)鍵的財務(wù)/經(jīng)營利益相關(guān)人是誰？What would they expect from you?他們對您有何期望？Customer客戶客戶What customers/market segments would we serve?我們?yōu)槟男┛蛻?市場部門提供服務(wù)？ Who would your

62、 customers be?您的客戶是誰？ What would we provide to them?我們?yōu)槠涮峁┠男┓?wù)？What would our unique value proposition be? Why would they come to us?我們獨特的價值定位是什么？客戶為何采用我們的產(chǎn)品或服務(wù)？Organization組織組織What would your possible high-level business process map look like?金蝶可能的最高級經(jīng)營程序圖的模式如何？At what must you excel in order to be

63、 successful?為取得成功，您必需專長于哪些方面？How would you be possibly organised?金蝶可能的組織方式如何？Enabling capabilities必備能力必備能力What enabling capabilities would you need in order to execute your strategy?為實施金蝶戰(zhàn)略，您需要具備哪些能力？Skills and competencies技能與核心能力Technology and Database技術(shù)與數(shù)據(jù)庫Knowledge assets and best practices知識資產(chǎn)與最

64、佳操作方案 Organisational climate, context and culture組織氛圍、背景與文化Employees of the future未來的員工To keep at the back of minds思考思考1. It is 2010. China is well on its way to becoming a “developed economy”2010年，中國將逐步成為年，中國將逐步成為“發(fā)達(dá)經(jīng)濟(jì)發(fā)達(dá)經(jīng)濟(jì)”國家國家 What would this mean to you?這對您而言意味著什么？這對您而言意味著什么？ How would you descri

65、be Kingdees role in Chinas development (as you would foresee)?您如何描述金蝶在中國發(fā)展過程中所發(fā)揮的作用您如何描述金蝶在中國發(fā)展過程中所發(fā)揮的作用(您的預(yù)測您的預(yù)測)？ What challenges would you foresee in such development在上述發(fā)展過程中，您可以預(yù)見哪些挑戰(zhàn)？在上述發(fā)展過程中，您可以預(yù)見哪些挑戰(zhàn)？2. China enters the WTO and becomes a member中國成為世貿(mào)組織成員中國成為世貿(mào)組織成員 Describe the implications fo

66、r your industry說明這一事件對您所在行業(yè)的影響說明這一事件對您所在行業(yè)的影響 Describe the opportunities and threats arising out of those implications說明上述影響所引發(fā)的機(jī)遇和威脅說明上述影響所引發(fā)的機(jī)遇和威脅 What would Kingdee have to do in order to succeed?為取得成功，金蝶必需專長于哪些方面？為取得成功，金蝶必需專長于哪些方面？Process overview程序概述程序概述Participants to be divided into groups將大家分成小組討論將大家分成小組討論Group exercises to be facilitated by Hewitt翰威特咨詢顧問組織進(jìn)行分組練習(xí)翰威特咨詢顧問組織進(jìn)行分組練習(xí) Developing a mission statement for Kingdee Software, 10 years from now制定金蝶軟今后10年的公司使命 Using the balanced strate