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1、 Contentso Companys brief introductiono Reputation in the worldo Main productso Development Strategy o Cultureo Public service, welfare undertaking(公益事業(yè)） Introductiono 1984:being establishedo Turnover：135，700，000，000 CNYo Employees：70，000 o Patent ：more than 10，000o Brand value：8，000，000，000 CNYo Th
2、e Internets World Famous Brand(互聯(lián)網(wǎng)時(shí)代的知名品牌）:satisfy customers needso One Single Integrated Mode(人單合一模式）：sell service instead of products - rewarding: “China Innovative Company” Reputation o Occupy 6.1% in the white applicant market under the marketing survey of Euromonitor (歐睿國際）in 2010o The first br
3、and of global white applicants, refrigerator and wine cabinet o The global manufacturer o The first place in Chinas most valuable brand rankings (中國最有價(jià)值品牌排行榜）last for 9 years Products 家用電器(Household appliance) IT、數(shù)碼產(chǎn)品（Digital products）醫(yī)療設(shè)備Medical equipment other家居（Home） Development Strategy Brand st
4、rategy（19841991）：produce refrigerator only, accumulate management experience of enterprises Diversification（多元化）strategy（19921998）：one product to various product International strategy（19982005）：being sold in the main global economic area market Global strategy（2006now）：creating different kinds of H
5、aier Brand-adjust to different countries in the world Culture o Everyone is the talent, not race horses. (人人是人才，賽馬不相馬）o The key of management - you must confirm his or her value, provided employees create value for clients. Public service, welfare undertaking o The green environmental protection o The hope project :129 Hope School o Sports: the only global sponsor in the 2008 Beijing Olympic Gameso Poverty alleviation (扶貧)o Hold the disabled activities (助殘)o Produce the cartoon “ Haier Brothers” 小組成員：王朋薛洪宇 解淼淼 周清 劉歡 成成
海爾公司英文簡介
