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1、Introduction of Xiaomi Inc.Presentation of Oral English Lesson Xiaomi is a privately owned Chinese electronics company headquartered in Beijing, China.The worlds 3rd largest smart phone distributor, Xiaomi designs, develops, and sells smart phones, mobile apps, and consumer electronics. Since the re
2、lease of its first smart phone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics, including a smart home device ecosystem. The companys founder and CEO is Lei Jun, Chinas 23rd richest person according to Forbes. The co
3、mpany sold over 60 million smart phones in 2014. Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believed that high-quality technology doesnt need to cost a fortune. At Xiaomi, weve brought together smart people from Microsoft, Google, Kingsoft, Motorola, Yahoo and other IT companies
4、from around the world to bring that vision to life.I have a dream Xiaomi: Always believe that something wonderful is about to happen.The “MI” in our logo is short for Mobile Internet. But it also has other meanings, one of which is “Mission Impossible” because upon establishing Xiaomi, there were ma
5、ny obstacles to overcome and many critics thought what we wanted to accomplish was quite impossible at that time. Lei Jun have said,we all think that 40-year-old is old enough to retire from the Internet,but I have make a research for that,Liu Chuanzhi is 40-year-old when he started his business.In
6、my point of view,restarting in 40-year-old just means nothing.I believe that we are great because of our dream ,I will not be regretful in my life as long as I have such a dream. Our CultureAt Xiaomi, every step of the way is led by our hardcore fans. Amongst our staff, many were initially a fan of
7、Xiaomi products before they decided to join us. Not only do we have a passionate team but we all have the same attitude: relentless pursuit of perfection. So, we constantly refine and enhance what makes the best user experience possible. We are also a team that is fearless when it comes to trying ou
8、t new concepts that break tradition and push boundaries. It is with this mentality and dedication, combined with the support of Xiaomi fans that has made Xiaomi products so unique. The excellent development team of Xiaomi Lei Jun,founder,president and CEO of Millet;president of Kingsoft Lin Bin， the
9、 former engineering of Google,vice President of the China academy Li Wanqiang,the former design director of Kingsoft Zhou Guangping,the former senior director of MOTOROLA Beijing r&d center Liu De,the former director of the university of Beijing science and technology Huang Jiangji,the former direct
10、or of engineering development of Microsoft China academy Hong Feng,the former senior product manager of Google China The product of Xiaomi Inc. can be categorized into hardware and software.The hardware consists of smart phone (Mi series and Redmi series), pad (Mi pad), smart television (Mi TV), pow
11、er bank and smart home product (sport band, Wi-Fi, smart air purifier and smart hub etc.)Mi 4Crafted to perfectionSnapdragon 801 2.5GHz, Adreno 330 GPU 3GB LPDDR3 RAM, 16GB eMMC 5.0 Flash 5 IPS Full HD 441 PPI, Corning Concore Glass 13MP f1.8 rear, 8MP f1.8 front 80 wide camera 3080mAh lithium-ion b
12、attery, Quick Charge 2.0 MIUI 6 Innovation made compactMi 4is premium ultra-compact unibody design is innovative in every way. It is wrapped in an integrated anti-fingerprint soft touch matte cover and fits an impressive 3120mAh battery within a slender frame. Technology breakthroughs in the motherb
13、oard, display and battery are condensed into a mere 130g. It is the epitomy of design and innovation, combined.Soft to the touchGrease and fingerprint resistantMi 4i has a soft touch matte back cover thats so comfortable in hand, you wont want to put it down. It is coated for extra resistance to fin
14、gerprints and grease, and has undergone eraser testing for extended wear. Available in white, with colorful versions coming soon Wins hands downIntegrated unibody design, stainless steel buttons Mi PadNVIDIA Tegra K1 quad-core 2.2GHz192-core Kepler GPU7.9 IPS High resolution 326 PPI, Gorilla Glass 3
15、2GB LPDDR3 RAM, 16GB Flash (128GB expandable)8MP BSI camera f/2.0, 5MP front cameraDual band 802.11ac Wi-Fi, 2x2 MIMO antenna6700mAh Lithium-ion Polymer battery Mi TV. Top of its class.At the the top of its class, this 47”, 3D smart TV integrates both the Mi Box and quad-core Android game box into a
16、 slim display. Unforgettable visual experience.1920 * 1080 HDLG IPS plus Samsung SPVA screenEvery angle is brilliant clear.Everything comes alive with 3DWe have captured the DRAGON.Its all about speeding up.Its all about having fun. Play on TVUSB media support TV remote revolution. Mi BandUnderstand
17、 your every move.Military-grade sensor, 30 day battery The software product is the MIUI. MIUI (pronounced Me You I, a play on the common abbreviation of the words user interface as UI), developed by Xiaomi Tech, is a stock and aftermarket firmware for smart phones and tablet computers based on the f
18、ree software Android operating system. MIUI includes various features such as theming support.We want to create a ROM with the best user experience. Its not just how you use a product, but how it makes you feel. So weve stripped away unnecessary distractions so that you can really focus on the right
19、 things, in the right place, when you need them. This is MIUI redesigned in its simplest form. Power featuresMIUI 6 introduces a range of powerful features: mark unknown numbers, access free Wi-Fi with WiWide, and use the IVR system. It makes your everyday tasks easier, faster, and more enjoyable.It
20、s all connected with Mi CloudMi Cloud connects all your Mi devices with each other - your phone, tablet, TV and set-top box. View your photos anytime, anywhere, or continue browsing a webpage on your Mi Pad from where you left off on your phone.SecurityMIUI has a reliable built-in Security Center th
21、at takes full advantage of advanced security technologies from Tencent, Kingsoft and LBE. This complete security mechanism ensures perfect privacy protection for users, and optimizes battery and data usage. Sphere of influence Public opinions and report Offline activitiesOutlets in oversea countries
22、 Other influence Memorabilia for Xiaomis development in oversea market2013 Hong Kong & Taiwan2014.3 Singapore2014.5 Malaysia2014.6 Philippine 2014.7 India2014.8 Indonesia2015.2 America (Accessory Only)NEXT SETP:Europe, Russia, Brazil, Mexico, Turkey, Thailand, Vietnam STILL ADDING UPOversea Market E
23、ntered:Oversea Market planned: WSJ:Xiaomi Mi Note Review: The Best Smartphone You Cant Buy in AmericaThe Verge: Xiaomi Mi Note review: the best phone you canthaveGizmodo:Xiaomi Mi Note: The First Chinese Smartphone Youll Actually Want Investorwired:12 hours drenched Xiaomi with $335m revenue Public
24、opinions and report Offline activities New product releasing conference, e.g. Mi 4i in India Mi-fans club Cooperated with local commercial Friends Other Influence Xiaomi had invested many start-up companies and built up a new eco-system, which integrated hardware, software and service into one platf
25、orm. In America, customers would be more familiar with Xiaomis Intelligent Home Appliances. Finance Business Model Equity FinancingSales and Revenues Sales and Revenues In 2014, Xiaomi sold out 61.12million phones with the increasing rate as 227% Total revenue is 74.3billion yuanwhile the growth rat
26、e is 135% Xiaomi expects to have total revenue of $16 billion in 2015 Business Model All the Xiaomi phones are sold on the Internet. Xiaomi dont have a single physical store. Xiaomi sells a model for up to 18 months to profit from the fall in the costs of components that occurs over time. Equity Fin
27、ancing 2010 A Round Estimate: $250 million 2011 B Round Estimate: $1 billion 2012 C Round Estimate: $4 billion 2013 D Round Estimate: $10 billion 2015 E Round Estimate: $50 billion Born for You ,Burn for MIYou and MI, born for burn! Event marketingNetwork marketingHunger marketing123 Engineering Mac
28、hine First Different Kinds of Topics Take advantage of new information communication tool ,such as QQ ,WeiBo , RenRen ,BBS etc. Cut production Short supplyMaintain profitBrand image More demand Xiaomi Note Top versionThe King of Android machine Future vision and expansionfuture vison-Building Intell
29、igent ecosystemMiphoneTV AircleanerSmart band Intelligent scalesRouterPC Future vision and expansionfuture vison-Building Intelligent ecosystemMisoftware InternetservicehardwareDont gain profit by hardware, but by the Internet service charge in the future Are the patterns of the Free and Premium, no
30、t to make money or make money first few hardware caught such a large number of users, again through the provision of charge software, realized value-added services, accessories and so on IndonesiaSingaporeIndia TaiwanHongkongMalaysia PhilippinesMexico Brazil RussiaFuture vision and expansionexpansio
31、n-oversea market User is the power of Xiaomi Apart from our own e-commerce platform, Xiaomi offers rich content via its MIUI operating system. What is worth mentioning here is that users playthe main role in the design of activities and sense of participation in the interaction, which has been the u
32、nique when we talk about Xiaomis branding.Strengths and weaknessesstrengths On-line sales selling products to users directly, which not only reduces the cost, also can directly contact with the users.Strengths and weaknessesstrengths Our productshighratioofthe performance to thepriceHave agoodexperi
33、enceonour productshighqualityStrengths and weaknessesstrengths supply chain ristTotally dependent on third party suppliersBring more market risk, difficultly to control the quality of the product.Set up our own factoriesStrengths and weaknessesweaknesses Patent riskmayexposedto theriskoflitigationStrengths and weaknessesweaknesses lack of international talentDifficult to develop the overseas marketStrengths and weaknessesweaknesses lack of moneyStrengths and weaknessesweaknesses Selling of serviousStrengths and weaknessesweaknesses Thank You!
小米公司英文版本介紹
