WhatdoesRadioShack中山大學(xué)商務(wù)溝通.doc

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What does Radio Shack (a consumer electronics retailer ) headquartered in Fort Worth, Texas, and Blue Banana ( a clothing and body piercing company) headquartered in Cardiff, Wales, have in common? Both made national news in August 2006 about how theyve used technology in their organizations. And even though many will say good press or bad press, its press nonetheless, neither Radio Shack nor Blue Banana care for the press theyve received. Given some issues and restructuring needs in the organization, Radio Shack informed employees that at some point in the future layoffs may be warranted. Employees were told that most of those positions would be at the corporate level and affected individuals would be made aware of managements decision. In August 2006, Radio Shacks management decided to make its first job cuts-400 in all. Rather than personally notify those employees about to be severed from the organization, however, Radio Shack management sent the following e-mail:The work force reduction notification is currently in progress. Unfortunately your position is one that has been eliminated.In similar fashion, management at Blue Banana had problems with the work performance of one of its employees. Having some difficulty reaching the employee (even though she was at work), Blue Banana management sent her the following text message to her cell phone: Hi Katy, its Alex from the shop. Sorry 2 do this by text but Ive been trying to call u and ur phone has been switched off. Ive had a meeting with Jon + Ian and weve reviewed your sales figures and theyre not really up to the level we need. As a result we will not require your services any more. You will receive your last pay packet on Friday 28th July. Thank you for your time with us.