劍橋商務(wù)英語BEC中級閱讀分冊.doc

閱讀部分Time：1 hourPARTMain Skill FocusInputResponseNumber of Questions1Scanning and gistFour short information texts (approx. 250-350 words in total)matching72understanding text structureSingle text: article, report, etc. with sentence level gaps (text plus 7 option sentences approx. 450-550 words in total)Matching53Reading for gist and specific informationSingle text (approx. 450-550 words)4-option multiple choice64vocabulary and structureSingle information text with lexical gaps (text including gapped words approx. 200-300 words)4-option multiple choice155Understanding sentence structure / error identificationShort text (approx. 150-200 words) identification of additional unnecessary words in textProof reading12第一項：句子與文章的匹配實用技巧：1、 正確的句子中一般不會用于文章中相同的單詞或詞組來表達。2、 尋找與被選句子中某個細節(jié)表達相一致的文章。（通常一致是指近義詞的使用和同義表達的使用）3、 一般每一篇文章至少被選一次，最多被選兩次。4、 本項中的解題順序應(yīng)該是：在閱讀完一個被選句子后，用快速閱讀的方法，迅速找到答案。切忌閱讀全文。Exercise One1. This company has more than one vacancy in its factory.2. Only graduate engineers will be considered.3. This job requires qualifications but no previous experience.4. Knowledge of two European languages is needed for the job.5. Frequent international travel is part of the job.6. You will receive an extra payment every year, in addition to your basic salary.7. You will be employed for only a fixed period.A* * * PESEARCH POSTS * * *A well-known international oil consultancy needs two recent graduates to work as Research Assistants. Good Economics degrees are required and computer skills are essential. The work is mainly based in London with regular, possibly monthly, research trips to Saudi Arabia. Competitive basic salary.BOIL ENGINEERAn oil-pipeline specialist is required, based in a North African oil field. At least ten years experience in the fuel industries is expected from applicants. This is a permanent post with a high starting salary for the right person, plus annual bonus.CElectrical Instrument Inspectors ThailandWe have a number of posts vacant for electrical instrument inspectors in our Bangkok plant. You must speak German and English, and have wide experience of the electrical manufacturing industry. Contracts are limited to two years, with car and accommodation provided. Salary is dependent on qualifications.D EUROPEAN AUTOMOTIVE INDUSTPY A large Swedish company has a position in its main factory for an electrical vehicle test and development engineer, who should have at least five years experience of vehicle production and testing. There are good career opportunities for the right person, who must have a good Engineering degree. English is the company language.重要語法：注意在備選句中的限定詞。限定詞是指在名詞詞組中對名詞起特指、類指以及表示確定數(shù)量和非確定數(shù)量等限定作用的詞類。備選句中有限定詞的出現(xiàn)，標志著該句中重要信息的顯現(xiàn)。重視限定詞的出現(xiàn)，可以迅速定位備選句中重要信息，從而有的放矢地進行查找和篩選。小知識：招聘廣告的通用格式。使用所需職位或用人單位作為標題；正文部分依次列出：所需職位；條件（詳細）；待遇（通常不祥）；其他情況重要詞匯和表達：consultancy; graduate; graduate engineer; applicant; permanent post; inspector; accommodation; qualification; manufacturing; starting salary; basic salary; annual bonus鏈接：Whats your ideal job?Exercise Two1. Selecting staff and getting them to work together2. Suggestions to help you improve your memory.3. Advice on working with both senior and junior staff.4. Suggestions for dealing with difficult clients.5. Developing oral and written presentation skills.6. Advice on negotiating staff complaints.7. Guidance on using television, radio and the press to your advantage.ATHE MIND MAP BOOK Tony BuzanA supremely useful book for businessmen, this guide will help you speed up your ability to absorb and remember information. It will also improve your ability to write and speak effectively about your professional knowledge. The Mind Map Book is recommended by The Times Management Skills Group: “an important tool for middle managers everywhere.”BTIME MANAGEMENT Matthew ScottTime Management shows you how to establish good time-saving habits by understanding yourself and your aims. Already the successful author of the best-selling Business Guide to Persuasion and Negotiations, Scott includes ideas on managing the boss, working with colleagues and giving orders to staff.CTOUGH TALKINGThe Economist Business Series, No.8If you are a manager who has to cope with demanding customers, then this book may solve your problems. You will also get assistance in handling employee dissatisfaction in helping employees to perform to the best of their ability, and in getting the most from the media. This is essential reading for ambitious managers!DCHANGING MANAGEMENTDesk Companion Business BooksA group of four successful businessmen give practical guidance to managers on using teams properly. They suggest various ways to choose and develop them. This book is ideal for those new to the concept of teamwork. “The best book on teamwork Ive ever read” (MD of Street Sales Ltd).小技巧：備選句中使用解釋性的語言而相應(yīng)的文章中出現(xiàn)技術(shù)性語言或“術(shù)語”。 反之亦然。小知識：出版物廣告的通用格式。重要詞匯和表達：supremely; recommend; middle manager; time management; time-saving; best-selling; to get the most from; ambitious; to be new to; 鏈接：Whats important when choosing a business book to study from?Exercise Three1. You need to have worked in an office before attending this course.2. You would learn something about preventing accidents at work.3. You would be able to sit an examination in typing.4. This course is useful if your job involves greeting people and dealing with enquiries.5. This course would suit someone with budgetary responsibility.6. You would get practice in helping people in a group to communicate.7. You would learn how to change the appearance of a letter or memo.ATuesday 13.00-15.00This course provides training in arranging meetings, conducting them effectively and making travel arrangements. The topics will include drawing up agendas, preparing for meetings, introducing speakers or participants, managing discussions successfully, keeping to an agreed timetable and writing follow-up reports. Previous experience of typing and general office work is essential for this course.BMon, Thur, Fri 10.00-12.00This course is intended both for beginners and for those who have reached an elementary level in typewriting. You will have the opportunity to develop your skills on up-to-date electronic equipment, gaining experience of producing all kinds of typed material in a variety of modern layouts. Students will be given ample opportunities for “hands on” experience of word-processing on the latest personal computers. Typewriting tests can be taken for widely recognized qualifications.CMonday 9.00-11.00This course is designed to provide students with experience of operating a set of accounts, comparable with those of a small family firm, and of dealing with the more general financial aspects of running a small business. Topics will include profit and loss, maintaining records efficiently, cash payments, taxation, insurance and computerized accounting. External examinations can be arranged.DFriday 11.00-13.00Participants on this course will develop their telephone skills and reception techniques in practical situations. Other topics included in the course are dealing with correspondence, the latest developments in fax equipment and photocopiers, and the advantages these new facilities offer. The course also covers health and safety in safety regulations governing the workplace.重要詞匯和表達：Sit an examination; budgetary responsibility; Timetable; follow-up report; to be intended for; up-to-date; layout; “hands on” experience; comparable with; cash payments; taxation; computerized accounting; external; correspondence; Exercise Four1. Experience in advertising would be helpful in this job.2. This job would probably suit somebody who has worked in the purchasing department of a large chain of stores.3. Three years experience would not be enough for this job.4. For this job it would be useful if you have studied how to carry out surveys into consumer attitudes.5. In this job you would take charge of a product which has been on the market for many years.6. To get this job it is not necessary to have work experience.7. Such a high-ranking position does not come up very often.AProduct ManagerThis company has at present about 30% of the market and a turnover of more than 500 million. The person appointed will have responsibility for a long-established product which is a household name. Experience in the insurance market is necessary and a background in accountancy would be helpful.BGroup Product ManagerThis is a rare opportunity to work at a senior level for a market leader in the food industry, located in the north of the country. the person appointed will report directly to the marketing Director and take full responsibility for a turnover in excess of 80 million and a team of three managers. Applicants need to have a minimum of five years experience in product management. A market research qualification would be an advantage.CManagement TraineesFor this exciting position in the leisure industry we are seeking management trainees to develop excellent buying skills. Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and communication skills.DMarketing ExecutiveThis important position has recently been created by one of the countrys leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recently launched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer.重要詞匯和表達：Purchasing department; Chain; customer attitude; high-ranking; food industry; turnover; marketing director; product management; long-established; accountancy; leisure industry; retailer; launch; promotional activity; fringe benefit; 小資料：What does a product manager do?Product managers are responsible for the marketing and development of products. Product managers are both strategic and tactical. Strategic because they responsible for positioning a product, assessing the competition and thinking about the future. Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day-to-day sales tracking thats required for any major product category. Product management professionals are excited about their ability to manage and strengthen brands. They are at the vortex of company life because their decisions directly affect the success of a business. Exercise Five1.This business isnt as successful as it was.2.This advertisement states the value of previous sales.3.The activity of this business is part of an expanding market.4.This business has the potential to attract customers who are passing by.5.A part of this business involves carrying out repairs.6.This sale includes the companys vehicles.7.The sale of this business doesnt include fixed premises.AMariosMarios specializes in health foods and other products associated with a healthy life-style. It is located in ground-floor premises in a busy street in the center of town, and has a reputation for first class quality. Health foods is a growth industry and the profits can be enormous.Cost: 125,000 (includes fridges, freezers and all fittings) Phone 278 231248BIMPEX WORLDWIDEThis import-export business specializing in spare parts is completely risk-free and could provide an income in excess of 100,000. It can be operated from a small office or even your home. No experience or capital is required. We will provide you with clients in over 120 countries and help you with initial contracts. Phone 0192 233481CNOTTS BUNSThis bakery currently occupies the second floor of a two-story building in a quiet area. It has traditionally been very profitable, with turnover of 258,400 last year. The business employs a number of staff and comes complete with all plant machinery and five delivery vans.Cost: 270,000 Phone 012 393216DJT ROBERTSThis bicycle sales and maintenance business was established in 1973 and has a very profitable trading history. It is currently trading at below previous levels but is a great opportunity for the right person. Five very experienced staff are currently employed. The premises consist of a large showroom and workshop.Competitively priced. Phone 02388 563365重要詞匯和表達：Fixed premises; Spare part; specialize in; initial contract; profitable; maintenance; competitively priced; Exercise Six1.You will be responsible for the operation of a computer system.2.You must be able to forecast what people will want to wear.3.You will be able to work with people from many different countries and backgrounds.4.You will have a qualification which covers two subject areas.5.It is necessary to have worked in this sector before.6.You will need to keep in contact with the headquarters of the organization.7.The advertisement emphasizes the need to have a suitable approach to important people.ABUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.BDEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends, and build a strong relationship with our Italian office. You will have gained your buying experience in womens fashion and will hold a degree in design with a business studies component.CLEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.DREGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiation, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.語法小知識：THE FUTURE PERFECTThe future perfect is used for an action which at a given future time will be in the past or will just have finished.重要詞匯和表達：Sector; to keep in contact with; approach; international distribution; extensively; preferably; predict; fashion; component; diary maintenance; supervision; organizational skill; workload; 第二項：句子的填空重要語法：篇章構(gòu)成的技巧（techniques in making texts）人們講話或?qū)懳恼聲r，常常要把前后講的或?qū)懙膬?nèi)容加以聯(lián)系。聯(lián)系的方式有幾類，它們?yōu)檎Z言的應(yīng)用提供粘合(cohesion)。取得粘合最常用的方式是返指(referring back)已經(jīng)提及的事項。取得粘合的另一方式就是預(yù)指(referring forward)將要說及的事項。篇章構(gòu)成的技巧非常適用于BEC閱讀第二項。下面結(jié)合考題向大家具體介紹：Exercise OnePreparing for ExhibitionsAn exhibition is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. An exhibition should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive.example.If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.A stand manager should be appointed from the start.Forward planning of budgets is essential. (8).An exhibition is an ideal and highly effective platform for new product launches. (9).Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest.Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10). (11). The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.Valerie Thompson, Marketing director of Reed Exhibitions, says: “We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event.(12).”A、A number of exhibition organizations also provide free guides and services.B、Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.C、Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.D、Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.E、Make sure that any mail sent out about your company has details of your participation.F、The costs of exhibition space, transportation, and other related issues need to be considered well in advance.G、The success of any show is greatly influenced by the way exhibitors market themselves.H、A number of fundamental decisions should be taken in advance.返指方法一：使用名詞詞組返指前文中的具體名詞，避免重復(fù)，并從意思上進行具體解釋。如：exercise one 中8。返指方法二：在名詞（或名詞詞組）前使用the這一特指限定詞，返指前文中提到的名詞或詞組。如：exercise one 11。返指方法三：使用副詞來指代前文中提到或討論到的時間。如：exercise one 10。重要詞匯和表達：Sale leads; competitor intelligence; costly; unproductive; demonstration area; stand manager; trade journal; compile; preview issue; lead time; market(v.)Exercise TwoNew Technology LinksDuring the past 10 years, Jones and May has made a 350m investment in information technology. example.Every time a customer makes a purchase, the Jones and May till does a lot more than just produce their change and a receipt. With the help of an advanced computer system the tills feed information to Jones and May central computers, which calculate what stock is needed.(8) They are then almost instantly able to organize the following days or weeks deliveries. (9). For example, food shelves do not sell out early on a Saturday as they used to and a wider range of goods are available on a Monday. Using advanced communication between stores, Head Office and suppliers, the computers work out what has been sold each day, what suppliers need to produce, and what should be delivered to stores the following day.(10).Fewer customers are disappointed and profits improve.(11).When a new seasons range of clothes goes into stores in a variety of colors the computer system makes it possible to respond to sales data almost overnight and, for example, increase the production of clothes in faster-selling colors and sizes. On the occasions when an item is temporarily out of stock, information technology enables sales staff to tell customers immediately whether it is available from the distribution center. If it is, an order can be placed. .(12) .So the next time you are handed a Jones and May receipt you will know that the system is already reacting