高中英語(yǔ) Unit 5 Inside advertising Section Ⅱ Warming up and ReadingLanguage points課件 新人教選修9

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1、Section Warming up & ReadingLanguage points課前自主預(yù)習(xí) .重點(diǎn)單詞 1_ n布告板；廣告牌 2_ adj.偶然的；隨意的；臨時(shí)的casually adv.偶然地；臨時(shí)地 3_ n登廣告者advertise v做廣告advert/advertisement n廣告 4_ vt.通知，告訴information n信息 5_ n協(xié)會(huì)；聯(lián)系associate v聯(lián)系 6_ n基礎(chǔ)；根據(jù)base vt.依據(jù) 7_ n技術(shù)；技巧technical adj.技術(shù)的technician n技師billboardcasualadvertiserinformassoc

2、iationbasistechnique 8_ n特征；容貌；特色；特寫 vi.以為特色；特寫 9_ n良心；是非感 10_ adj.有價(jià)值的；可敬的 11_ n費(fèi)用；代價(jià)expensive adj.昂貴的 12_ n廣播；播音 v廣播；播送featureconscienceworthyexpensebroadcast13_ vt.產(chǎn)生；發(fā)生generation n一代；一輩14_ n回答；響應(yīng)；反應(yīng)15_ vt.使(精神)振作；使恢復(fù)；更新generateresponserefresh .重點(diǎn)短語(yǔ) 1_要是這樣 2_記住 3_把變成 4_換句話說(shuō) 5_適合；適應(yīng) 6_贏得注意 7_另一方面

3、8_依靠，依賴 9_不需要；厭惡；對(duì)不耐煩 10_沒(méi)有額外成本if sokeep.in mindturn.into.in other wordsfit intograb the attentionon the other handrely onhave no use forat no extra cost .重點(diǎn)句型 1_，it is important to understand how advertisements work. 2Television adverts are expensive _. 3_，people are unlikely to be persuaded if the

4、 product is unsuitable for them.With so many messages from advertisers filling our daily livesto make and to showHowever good an advertisement is課內(nèi)研析探究casual adj. (1)偶然的；碰巧的 a casual encounter/meeting/visitor etc. 偶然的相遇(會(huì)議、來(lái)訪者等) (2)不注意的，馬虎的；漠不關(guān)心的，無(wú)動(dòng)于衷的；不徹底的，不條理的 Her attitude towards her job is rathe

5、r casual. 她對(duì)工作的態(tài)度很隨便。 a casual inspection草率的檢查 (3)非正式的；非永久的，不定期的；臨時(shí)的；不正規(guī)的 casual wear便裝 They earn their living by casual labor. 他們靠打短工生活。inform v通知；告知inform sb.that通知某人某事inform sb.of sth.通知某人某事inform sb.what/where/when/how to do通知某人keep sb.informed of/about sth.使某人隨時(shí)知道某事的(最新)情況informed adj.有知識(shí)的，明智的，

6、獲得信息的 He will inform us where to go. 他將通知我們?nèi)ツ膬骸?He informed them of his arrival. 他告訴他們他到了。 Keep me informed of fresh development. 隨時(shí)告訴我新的發(fā)展。basis n基礎(chǔ) What is the basis of your opinion? 你這種說(shuō)法有什么根據(jù)？on the basis of以為基礎(chǔ)base vt.依據(jù)base.on.基于They decided she was the best one for the job on the basis of her

7、 exam marks.根據(jù)她的考試成績(jī)，他們決定她是這項(xiàng)工作的最佳人選。feature vt.以為特色，特寫n.特征，容貌，特色，特寫 This store features roundtheclock service. 晝夜服務(wù)是這家商店的特色。 Wet weather is a feature of life in Scotland. 潮濕的天氣是蘇格蘭的特色。worthy adj.有價(jià)值的；可尊敬的；配得上的 He is a worthy man.他是一個(gè)受人尊敬的人。 Pollution is worthy of notice. 污染值得注意。expense n費(fèi)用，代價(jià) We ar

8、e surprised at the terrible expense of having the house repaired.我們驚訝于修房子的驚人花費(fèi)。 If you met holiday expenses for me，I would have one. 如果你為我支付假期費(fèi)用，我就去度假。 at great/little expense花了很多/少錢 at the expense of在損失或損壞的情況下 at ones expense花某人的錢；對(duì)某人不利 go to the expense of花錢，費(fèi)勁(做某事) put sb.to the expense of (doing

9、) sth.讓某人花錢 spare no expense不惜一切代價(jià)；不惜工本 expensive adj.昂貴的，費(fèi)用大的He did that at the expense of the company.他那樣做對(duì)公司不利。response n回答；回應(yīng)；反應(yīng) My mother opened the door in response to the knock，but there was no one outside. 聽(tīng)到敲門聲后，我媽媽打開(kāi)了門，但外面一個(gè)人都沒(méi)有。 The teacher asked him a question，but he made no response as

10、if he didnt hear it. 老師問(wèn)了他一個(gè)問(wèn)題，但是他像沒(méi)聽(tīng)到似的沒(méi)有作出回答。 (1)in response to作出對(duì)的反應(yīng) make a quick response to 對(duì)作出很快的反應(yīng) (2)respond vi.回答；答復(fù)，響應(yīng) respond to響應(yīng)，回答，對(duì)作出反應(yīng) respond with a smile以微笑作為回答 respond to sb.with sth.用回答某人The government has responded to pressure and dropped the proposal.政府已在壓力下放棄了這一建議。refresh vt.使

11、(精神)振作；使恢復(fù)；更新 A rest and a cool drink will refresh you. 休息一會(huì)再喝杯冷飲會(huì)使你消除疲勞。 Those old melodious songs refresh my memory of the old days once more. 那些動(dòng)聽(tīng)的老歌又喚起了我對(duì)那些逝去時(shí)光的回憶。 (1)refresh ones memory喚起某人的記憶 refresh by sleep通過(guò)睡眠恢復(fù)精力 be refreshed in body and mind身心爽快 (2)refreshing adj.令人精神爽快的；新奇的 refreshment

12、n精神爽快；點(diǎn)心和飲料Its refreshing to meet a girl these days who doesnt wear eye makeup.就現(xiàn)在來(lái)說(shuō)，能看到一位眼部沒(méi)有化妝的姑娘是件新奇的事。Refreshments will be served after the meeting.會(huì)議后有點(diǎn)心招待。if so 要是這樣 Are you married？If so，give your wifes name. 你結(jié)婚了沒(méi)有？如果結(jié)了的話，把你太太的名字告訴我。if any如果有的話if possible/necessary如果可能/必要的話if only要是就好了(后用虛擬語(yǔ)

13、氣)keepin mind記住 He promised to keep my wishes in mind. 他答應(yīng)考慮我的愿望。 A good idea came to my mind. 我想出了個(gè)好主意。bear/have sth.in mind記得某事make up ones mind下決心come to ones mind突然想到never mind不要緊turn.into.把變成；把譯成 Water can turn into ice at 0 . 水在0 時(shí)會(huì)結(jié)成冰。 Turn this paragraph into Chinese，please. 請(qǐng)把這段內(nèi)容譯成漢語(yǔ)。in ot

14、her words換句話說(shuō) Im not used to the way you spoke to me.In other words，I dont want to continue our conversation. 我不習(xí)慣你對(duì)我的談話方式，換句話講，我不想繼續(xù)我們的談話了。 in word口頭上 in words用語(yǔ)言(來(lái)表達(dá)) in a/one word簡(jiǎn)言之，總之 have a word with與談一談 get in a word插話；插嘴 leave word留言Before I could get in a word，he had left the room.沒(méi)等我插話，他就離

15、開(kāi)了房間。fit into適合，配合 It is not easy for a newcomer to fit into a new company.對(duì)一個(gè)新來(lái)的員工來(lái)說(shuō)，要適應(yīng)/融入進(jìn)一家新公司是不容易的。 How can sports fit into our schedule? 怎樣才能使體育活動(dòng)適合于我們的時(shí)間表呢？grab the attention贏得注意 Ads that feature rich and famous people will grab the attention of those who admire people like that.有富人和名人特寫的廣告會(huì)抓

16、住那些欣賞他們的人的注意。attract/draw ones attention引起某人注意bring sth.to sb.s attention使某人注意某事call sb.s attention to sth.叫某人注意某事devote ones attention to專心于pay attention to注意 Teachers should try to draw the students attention to their lessons. 老師應(yīng)該努力使學(xué)生對(duì)自己所教的課注意。rely on依賴；依靠；指望 Dont always rely on the weather repo

17、rt. 別總指望天氣預(yù)報(bào)。rely on sth.依靠rely on sb.to do sth.依賴某人做某事rely on it that.可以放心 The old man relied on his son to tell the truth，but he realized he was wrong at last. 老人指望兒子告訴他實(shí)情，但最后他意識(shí)到他錯(cuò)了。 You can rely on it that he will help you. 你放心，他會(huì)幫助你的。have no use for不需要；厭煩，厭惡 I have no use for novels like that.

18、我不喜歡那樣的小說(shuō)。 Would really good advertising persuade you to buy products you have no use for? 好的廣告真能說(shuō)服你去買你用不著的產(chǎn)品嗎？at no extra cost沒(méi)有額外的成本 When you buy two，they will give you two more at no extra cost. 當(dāng)你買兩個(gè)時(shí)，他們會(huì)多給你兩個(gè)，而不會(huì)多要錢。 If you buy more than 10 books，well sell them to you at cost. 如果你買10本書(shū)以上，我們將按成本

19、價(jià)賣給你。at cost按成本at the cost of以為代價(jià)to ones cost吃了苦頭之后才 完成句子 1She is very active and always attends family parties and_(其他非正式場(chǎng)合) 答案：other casual occasions 2The manager promised_(使我隨時(shí)知道) how our business was going on. 答案：to keep me informed of 3Our friendship _(建立在) mutual respect. 答案：is based on 4_(是以魚(yú)

20、為主) in the food of these islanders. 答案：Fish features very largely 5The school should_(立即回應(yīng)) the parents request that students attend classes on Sundays. 答案：respond immediately 6Look at the trouble I am in，if only I _(聽(tīng)從你的建議) 答案：had followed your advice 7He _(下定決心) to become a scientist. 答案：made up h

21、is mind 8They will _the building _ (把變成) a hospital. 答案：turn；into 9Such products can never_(適合) ordinary peoples life. 答案：fit into 10正是他在會(huì)上所說(shuō)的引起了人們對(duì)他的注意。 It was what he said at the meeting _. 答案：that attracted peoples attention to him 11George is a boy who can _(依靠) 答案：be relied on 12He _(厭惡) those

22、who are always complaining. 答案：had no use for 13It is said that some goods in the supermarket are sold_(按成本價(jià)) 答案：at cost price 14With a great number of questions _(回答)，he is having a hard time. 答案：to answerTelevision adverts are expensive to make and to show. 電視廣告的制作和播放是很貴的。 本句是“主語(yǔ)系動(dòng)詞形容詞不定式”結(jié)構(gòu)，其中句子的

23、主語(yǔ)與句末的不定式構(gòu)成邏輯上的動(dòng)賓關(guān)系。此結(jié)構(gòu)中，常用的形容詞還有：easy，difficult，hard，comfortable，fit等。 The water is polluted，and it is not fit to drink. 水已受污染，不適合飲用。 注意：在該句式中的不定式應(yīng)為及物動(dòng)詞的主動(dòng)形式。若為不及物動(dòng)詞，需在其后加一個(gè)適當(dāng)?shù)慕樵~。 Such a house is comfortable to live in. 這樣一所房子住起來(lái)就很舒服了。 另外，這個(gè)結(jié)構(gòu)還可以在“動(dòng)詞賓語(yǔ)形容詞不定式”的句式中使用。 Do you still think the problem d

24、ifficult to deal with？你仍然覺(jué)得這問(wèn)題難解決嗎？However good an advertisement is，people are unlikely to be persuaded if the product is unsuitable for them. 一則廣告無(wú)論制作得多么好，如果產(chǎn)品不合適，也不可能使人信服。 本句中包含由however引導(dǎo)的讓步從句(No matter how good an advertisement is) 英語(yǔ)中的讓步從句主要由though，although，even though，while，whereas，as等連詞引導(dǎo)，表示“雖

25、然，盡管”等意。還可以由whatever，whichever，whoever，whenever，wherever，no matterwhword等引導(dǎo)。 However far it is，I intend to drive there today. 不管有多遠(yuǎn)，我都打算今天開(kāi)車去。 No matter what happens，he will not say a word. 不管發(fā)生了何事，他都什么也不會(huì)說(shuō)。 注意：用however引導(dǎo)從句時(shí)與no matter how一樣，其后要跟形容詞或副詞原級(jí)。 完成句子 1The situation present is very difficult

26、 for the government _(控制) 答案：to control 2They all consider Mr White_(容易相處) 答案：easy to get along with 3_(不管你會(huì)怎么想)，Im going ahead with my plans. 答案：Whatever/No matter what you may think 4_(不管故事多有意思)，I have to put it away and focus my attention on study this week. 答案：However/No matter how amusing the story is 謝謝觀看！謝謝觀看！