【市場營銷學】第五章 市場營銷調(diào)研與預(yù)測

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1、2021/9/261 故曰：知彼知己，百戰(zhàn)不殆；不知彼故曰：知彼知己，百戰(zhàn)不殆；不知彼而知己，一勝一負；不知彼不知己，每戰(zhàn)而知己，一勝一負；不知彼不知己，每戰(zhàn)必殆。必殆。孫子孫子謀攻謀攻2021/9/2622021/9/263教學內(nèi)容教學內(nèi)容2021/9/264教學重點與難點教學重點與難點重點：重點：掌握市場調(diào)研的步驟和方法掌握市場調(diào)研的步驟和方法難點：難點：根據(jù)具體問題，確定調(diào)研方案根據(jù)具體問題，確定調(diào)研方案2021/9/2652021/9/2662021/9/2672021/9/2682021/9/2692021/9/26102021/9/26112021/9/26122021/9/261

2、32021/9/26142021/9/26152021/9/26162021/9/26172021/9/26182021/9/26192021/9/26202021/9/26212021/9/26222021/9/26232021/9/26242021/9/26252021/9/26262021/9/26272021/9/26282021/9/26292021/9/26302021/9/26312021/9/26322021/9/26332021/9/26342021/9/26352021/9/26362021/9/26372021/9/26382021/9/26392021/9/264020

3、21/9/26412021/9/26422021/9/264310%潛在市場100%有效市場40%合格有效市場20%10%5%目標市場滲透市場總?cè)丝跐撛谑袌?021/9/26442021/9/26452021/9/26462021/9/2647QSQiiiiiMMS2021/9/2648iiiiiMMS2021/9/26492021/9/26502021/9/26512021/9/26522021/9/26532021/9/26542021/9/26552021/9/26562021/9/26572021/9/2658anybx yxiiii122021/9/26592021/9/26602021/9/2661