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1、華北水利水電學(xué)院畢業(yè)設(shè)計(jì) Talk about modern book design Books are essential to life, is the spirit of human knowledge dissemination of grain, accumulation and development are necessary tools. Records of history books only, science, culture, and promote the popularization of human society material civilization

2、and spiritual civilization development. Books are so important, therefore, is installed * books are of vital significance. Book as art design is an important subject in the 20th century, along with the development of modern science and technology culture more professional. Especially since nearly 3

3、0 years, science and technology, the rapid development of economy, consumption level, and improve sales and related technology and changing greatly progress, all these materials in the objective of the modern book greatly promoted the rapid development. Modern book design no longer stay "picture bo

4、oks or" phase, has generally designed to promote overall design ", "or". Six years of international art exhibition in leipzig books prize for the four books: (1) the standard parts such as the book covers, HuanChen, jacket, page layout, catalogue, and illustrations and font, to achieve aesthetics in

5、 harmony. 2) design (form and content of books (3) unified. The highest art. (4) the highest quality (technical quality. These standards will book design is the essence of the content, as well as on the specific design books. Books are complex by various factors, books and show their special design

6、of the system. Therefore, the book design process is comprehensive, the overall design, the design is increasingly wide areas. Human civilization in the various cultural form must always belonged to the root of social economy, economy plays an important role in modern book is directly reflects this

7、 point. Modern book design due to the progress of the society, the development of science and technology and the sales of modern consumption, books, and the development of modern technology, material, design for the book has laid a solid foundation. Consumer is installed * design books direct servic

8、e object. Good liquidity sales is book design objective test. But certain technology/process and material is book design necessary material means. Book design service object, sales, good fluidity and technology development inevitable fundamentally in book design itself. Therefore, the study of moder

9、n book design can only stay in shape and color of the cover design of elaboration, font, and shall put the long-term, in recognizing the current situation, there is a kind of advanced design awareness. In modern consumption demand and recognize concept and aesthetic temperament and interest, the mod

10、ern marketing environment and modern chemical materials, and modern technology is a strategic category, to conduct in-depth research and design of the view. The brief analysis,. The development of modern marketing to book design development. Books are commodities, the answer is "yes", but it is the

11、 spiritual culture of commodities. Books are a strange in the world market, the products can be as peoples thoughts and desires and fantasy, is the creation of art and technology. Modern marketing environment of space, the area, packaging, advertising, sales buy and displayed quantity and variety of

12、 books has entered the stage of history, large-scale sales now some super large bookstores, large bookstores, with great sales force. The super market to the bookstore as readers free choice of books. The exterior decoration conspicuous books can arouse readers to buy dazzing. In order to adapt to t

13、he modern marketing strengthen competitiveness, book design must be in relatively sufficient market survey, under the premise of dominated by readers - "the reader is god", in the full expression of basic content of book itself apart, do STH unconventional or unorthodox hundreds square to improve th

14、e grade of the book design to stimulate the reader to the books. The development of modern consumption in book design development: todays consumers in the material requirements, spiritual needs, economy, culture, psychology, and on a very different. All toward a higher level. Diversity, the fast rh

15、ythm of modern life make people more pressing the commendation psychology, conservative visual form no longer welcome. As living level and cultural levels rising, some old ideas instead of a new idea. In the aesthetic demand on the demands of the people, and accept the development level of economy g

16、rowing in today, the situation of family, as more and more exquisite decoration study, more and more exquisite beauty and comfortable, the decoration of desk, bookcase is more common pursuit. One of the books, a beautiful box of a book design can provide a visual contentment and joy, make people get

17、 the edification. On the other hand, people today, high information era is a kind of life rhythm sense of urgency, living in a city of visual and psychological demands. People tend to concise, lively style more interest, concise and rich individual character style can cause of beautiful memories of

18、tradition. For example, in order to adapt to the modern art of ancient antique and hobbies, Germany, Russia and other countries also developed a copy of the ancient treasures publications. Some valuable books outfit design on material is applied to gold, pearl, etc., and adopt the bamboo slips, silk

19、 copy antique XianZhuangShu, such simple, elegant, gracious thick embody profound cultural connotation, to satisfy peoples nostalgic psychology, make consumers obtain material comforts, obtained beautifulenjoying spirit. But, in spite of the modern industrial society background, the people to pursue

20、 and yearning past time and emotion, but the aesthetic temperament and interest, life habits and the thoughts and feelings eventually produced very big change, if disregard social changes of modern people and aesthetic demand, the ancient culture intact moved to modern book design is not good to als

21、o. Therefore, the modern book design must pay attention to grasp the historic times of the organic unity with perfect fusion, so as to achieve a brand-new realm. In addition, many book design always take less in the form of format, breaking rules flat old order instead of the variable alienation tec

22、hnique co.ltd, create new visual impact. Today it is people commendation a reflection of demand. Anyhow requirement is more creative, more advanced design idea in the service of spiritual consumption today. Modern science and technology, the development of modern technology in book design effect on

23、 the development of modern printing plate: because of technical performance and printing machinery, printing, printing and the rapid development of the definition, XianYanDu, delicate feeling, the ink is reached a high level, adhesion for book design provides a good development space. Especially for

24、 all kinds of materials, surface treatment technology for the development of modern books design provides very favorable conditions of design. The surface of exterior condition will produce different visual and psychological effect. Example: the paper, glass and metal, plastics etc hot stamping, coa

25、ting, coating, bump moulding compound processing technology, fully, make a design more brightness. Such as: the modern society in education, attaches great importance to the children in the childrens books at various techniques, some bump processing, and puzzles, such as sound electronic technology

26、application, make the book design art to get incisively and vividly. The 21st century is the era of computer, computer in different fields plays a very important role. Computer is becoming more and more popular to personal and family. Part of the books will be replaced by computer discs, especially

27、 some reference books. Because the disc reserves big, small volume, light weight, easy to collect, easy transportation, the computer for data and information in more easily, also favors the cosmopolitan culture and art exchange, can save a lot of human, material and financial resources. On the other

28、 hand, the cost is less expensive, and in the paper today, increasing by CDS instead of books is very feasible. So, the book design on the agenda will be completely, new concept, design requirement will increasingly high. From the above analysis, the modern marketing briefly, and the changes in the

29、 concept of modern consumption, modern science and technology, the development of material and craft, will promote the development of modern book design. Therefore, the modern book design must consider the various factors and find out the source, thus obtains comparatively successful designed to sui

30、t the demand of The Times. 談現(xiàn)代書(shū)籍裝幀設(shè)計(jì) 書(shū)，是人們生活中必不可少的精神糧食，是人類(lèi)知識(shí)傳播、積累和發(fā)展所必不可少的工具。書(shū)不但記載歷史、傳播科學(xué)、普及文化，而且促進(jìn)了人類(lèi)社會(huì)物質(zhì)文明和精神文明的發(fā)展。書(shū)是這樣重要，因此，書(shū)籍裝禎也就具有極其重要的意義。 書(shū)籍裝幀作為美術(shù)設(shè)計(jì)的一個(gè)重要科目，是在20世紀(jì)隨著近代科技文化的發(fā)展日趨專(zhuān)業(yè)化的。特別是近30年以來(lái)，科技、經(jīng)濟(jì)的飛速發(fā)展，消費(fèi)水平不斷提高，銷(xiāo)售方式不斷改變，有關(guān)工藝與材料大大進(jìn)步，這些都在客觀上極大推動(dòng)了現(xiàn)代書(shū)籍裝幀日新月異的發(fā)展。 現(xiàn)代書(shū)籍裝幀設(shè)計(jì)不再停留在“畫(huà)書(shū)皮子”的階段，已普遍提升到“裝幀

31、”或“整體設(shè)計(jì)”的意義。六年一度的萊比錫國(guó)際書(shū)籍藝術(shù)展覽會(huì)得獎(jiǎng)書(shū)籍的四條標(biāo)準(zhǔn)為：（1）書(shū)籍裝幀的各部分如護(hù)封、封面、環(huán)襯、扉頁(yè)、目錄、版面、插圖和字體等，要達(dá)到美學(xué)上和諧一致（。2）裝幀形式與書(shū)籍內(nèi)容統(tǒng)一（。3）最高藝術(shù)質(zhì)量（。4）最高技術(shù)質(zhì)量。這些標(biāo)準(zhǔn)實(shí)質(zhì)是將書(shū)籍裝幀設(shè)計(jì)的內(nèi)容具體化了，也為進(jìn)行圖書(shū)設(shè)計(jì)提出了方向。書(shū)籍是由各種因素構(gòu)成的復(fù)合體，書(shū)籍的構(gòu)成和設(shè)計(jì)呈現(xiàn)出自己所特有的系統(tǒng)性。因此，書(shū)籍裝幀設(shè)計(jì)過(guò)程是綜合整體設(shè)計(jì)，其涉及領(lǐng)域日趨廣泛，設(shè)計(jì)日趨深入。 人類(lèi)精神文明的各種文化形態(tài)在根本上總是從屬于一定的社會(huì)經(jīng)濟(jì)形態(tài)，經(jīng)濟(jì)起著重要作用，現(xiàn)代書(shū)籍裝幀則直接體現(xiàn)了這一點(diǎn)?，F(xiàn)代書(shū)籍裝幀設(shè)計(jì)由于

32、社會(huì)的進(jìn)步、科技的發(fā)展以及書(shū)籍的銷(xiāo)售，現(xiàn)代消費(fèi)、現(xiàn)代工藝、材料的發(fā)展，為書(shū)籍裝幀設(shè)計(jì)奠定了根本基礎(chǔ)。消費(fèi)是書(shū)籍裝禎設(shè)計(jì)的直接服務(wù)對(duì)象。商品性、流通性銷(xiāo)售是書(shū)籍裝幀設(shè)計(jì)的客觀檢驗(yàn)。而一定的科技/工藝與材料則是書(shū)籍裝幀設(shè)計(jì)必不可少的物質(zhì)手段。書(shū)籍裝幀設(shè)計(jì)的服務(wù)對(duì)象、銷(xiāo)售、商品性、流動(dòng)性與工藝材料的發(fā)展必然從根本上對(duì)書(shū)籍裝幀設(shè)計(jì)本身產(chǎn)生重大影響。因此，現(xiàn)代書(shū)籍裝幀設(shè)計(jì)研究不能僅僅停留在封面的形與色、字體等設(shè)計(jì)的推敲，而應(yīng)當(dāng)把目光放得長(zhǎng)遠(yuǎn)些，在認(rèn)清當(dāng)前形勢(shì)下，有一種超前的設(shè)計(jì)意識(shí)。在認(rèn)清現(xiàn)代消費(fèi)的需求與觀念、審美情趣、現(xiàn)代銷(xiāo)售的環(huán)境與方式、現(xiàn)代材料的理化性及現(xiàn)代工藝的類(lèi)別方面有一個(gè)戰(zhàn)略性的認(rèn)識(shí)，才能進(jìn)

33、行深入的研究和有的放矢的設(shè)計(jì)。對(duì)此，作如下簡(jiǎn)略分析。 現(xiàn)代銷(xiāo)售的發(fā)展對(duì)書(shū)籍裝幀設(shè)計(jì)發(fā)展的影響。書(shū)籍是不是商品，回答是肯定的，但它是精神的文化的商品。書(shū)籍是一種奇特的商品，在市場(chǎng)上可以作為人們思想、愿望和幻想的傳遞者，是技術(shù)的和美術(shù)的創(chuàng)造載體。現(xiàn)代銷(xiāo)售環(huán)境的空間、面積、裝潢、廣告、售買(mǎi)方式以及陳列其中的書(shū)籍品種與數(shù)量早已進(jìn)入大規(guī)模銷(xiāo)售的歷史階段，現(xiàn)在大城市都出現(xiàn)了一些超級(jí)書(shū)市、大型書(shū)店，具有極大的銷(xiāo)售力。書(shū)店的超級(jí)市場(chǎng)化使書(shū)籍成為讀者自由選擇的對(duì)象。書(shū)籍的外觀裝潢顯眼奪目能夠激發(fā)讀者的購(gòu)買(mǎi)欲。為了適應(yīng)現(xiàn)代銷(xiāo)售加強(qiáng)競(jìng)爭(zhēng)力，書(shū)籍裝幀設(shè)計(jì)必須在進(jìn)行較充分的市場(chǎng)調(diào)查的前提下，以讀者為主導(dǎo)——“讀者即上

34、帝”，在充分表現(xiàn)書(shū)本身內(nèi)容的基礎(chǔ)上千方百計(jì)標(biāo)新立異與眾不同，提高書(shū)籍裝幀設(shè)計(jì)的檔次來(lái)刺激讀者的購(gòu)書(shū)欲。 現(xiàn)代消費(fèi)的發(fā)展對(duì)書(shū)籍裝幀設(shè)計(jì)發(fā)展的影響：今天的消費(fèi)者在物質(zhì)需求、精神需求、經(jīng)濟(jì)、文化、心理、觀念上都與以往有著很大不同。都向著更高層次方向發(fā)展。多樣性、快節(jié)奏的現(xiàn)代生活使人們求新求變的心理更為迫切，保守的視覺(jué)形式不再受到歡迎。隨著生活水平與文化水平的不斷提高，某些陳舊的觀念逐漸衰退而代之以新的觀念。在審美需求上，人們的需求范圍與接受水平不斷發(fā)展著，在今天經(jīng)濟(jì)不斷增長(zhǎng)的情況下，人們對(duì)家庭書(shū)房等裝修也越來(lái)越講究，越來(lái)越講究美感和舒適，對(duì)寫(xiě)字臺(tái)、書(shū)柜中的擺設(shè)都有著更加普遍性的追求。其中一件優(yōu)美的

35、書(shū)籍包裝盒，一件考究的書(shū)籍裝幀設(shè)計(jì)都可以提供一種視覺(jué)的滿(mǎn)足和樂(lè)趣，使人獲得美的熏陶。另一方面，人們對(duì)今天高科技、高信息的時(shí)代有一種生活節(jié)奏加快的緊迫感，生活在都市中有一種歸大自然的視覺(jué)與心理上的要求。人們往往對(duì)簡(jiǎn)潔、明快的格調(diào)更為愛(ài)好，簡(jiǎn)潔而富有個(gè)性的格調(diào)能夠引起對(duì)以往優(yōu)美傳統(tǒng)的回憶。例如，為適應(yīng)現(xiàn)代愛(ài)好古董和古代藝術(shù)品的心情，德國(guó)、俄羅斯等國(guó)還開(kāi)發(fā)了復(fù)制古代珍品出版物的業(yè)務(wù)。一些貴重的書(shū)籍裝設(shè)計(jì)在材料上還應(yīng)用到金、珍珠、寶石等，并復(fù)制出竹簡(jiǎn)、絲帛、線裝書(shū)等，力求古色古香厚重純樸，典雅親切，體現(xiàn)出深遠(yuǎn)的文化意蘊(yùn)，來(lái)滿(mǎn)足人們的懷舊心理，使消費(fèi)者獲得物質(zhì)享受的同時(shí)，得到精神上美的享受。但是，盡管在

36、現(xiàn)代工業(yè)社會(huì)大背景下，人們追求和向往過(guò)去的時(shí)光和情感，但審美情趣、生活習(xí)慣和思想感情終究發(fā)生了很大的變化，如果不顧現(xiàn)代社會(huì)的變化和人們審美情趣的需求，把古老文化原封不動(dòng)地搬到現(xiàn)代書(shū)籍裝幀設(shè)計(jì)中去也不一定是好的。因此，現(xiàn)代書(shū)籍裝幀設(shè)計(jì)必須注意把握歷史性與時(shí)代性的有機(jī)統(tǒng)一達(dá)到完美融合，從而達(dá)到一個(gè)全新境界。另外，許多書(shū)籍裝幀設(shè)計(jì)在形式上往往采取不那么規(guī)矩平板的格式，破除舊的秩序而代之以奇正相間的變異化手法，產(chǎn)生新的視覺(jué)沖擊。這也是今天人們求新求變需求的一種反映。總之是要求更富有創(chuàng)造性，更加有超前的設(shè)計(jì)觀念來(lái)服務(wù)于今天的精神消費(fèi)。 現(xiàn)代科技、現(xiàn)代工藝的發(fā)展對(duì)書(shū)籍裝幀設(shè)計(jì)發(fā)展的影響：現(xiàn)代印刷工藝由于

37、制版技術(shù)、油墨性能和印刷機(jī)械的迅速發(fā)展，印刷的清晰度、鮮艷度、精致感、油墨附著力都達(dá)到很高水平，這些都為書(shū)籍裝幀設(shè)計(jì)提供了良好的發(fā)展空間。特別對(duì)各種材料的表面處理工藝的發(fā)展，為現(xiàn)代書(shū)籍設(shè)計(jì)提供了十分有利的設(shè)計(jì)條件。物體表面的各種外觀狀況會(huì)產(chǎn)生各種不同視覺(jué)與心理效果。例如：對(duì)紙張、玻璃、金屬、塑料等加以燙金、鍍層、涂料、凹凸模壓復(fù)合處理等，充分發(fā)揮工藝手段，使設(shè)計(jì)更加生輝。再如：現(xiàn)代社會(huì)非常重視幼兒教育，在兒童讀物中各種工藝技術(shù)用得最多，一些凹凸處理的拼圖，并配以電子技術(shù)光、聲等的綜合應(yīng)用，使書(shū)籍裝幀設(shè)計(jì)藝術(shù)發(fā)揮得淋漓盡致。 21世紀(jì)是計(jì)算機(jī)的時(shí)代，計(jì)算機(jī)在各個(gè)領(lǐng)域里發(fā)揮著重要作用。計(jì)算機(jī)也越

38、來(lái)越普及到家庭、個(gè)人。一部分書(shū)籍也將被計(jì)算機(jī)光碟所代替，特別是一些工具書(shū)。因?yàn)楣獾鷥?chǔ)量大、體積小、重量輕、易收藏、易運(yùn)輸?shù)?，在?jì)算機(jī)里面查找所需資料、信息更為便捷，也更利于世界性的文化藝術(shù)交流，可以省去很多人力、物力、財(cái)力。再一方面，光碟成本少，在紙張日益昂貴的今天，利用光碟來(lái)代替一部分書(shū)籍是非?？尚械摹＿@樣，書(shū)籍裝幀設(shè)計(jì)將提上全新的日程、全新的概念，設(shè)計(jì)要求也將越來(lái)越高。 從上面簡(jiǎn)略分析來(lái)看，現(xiàn)代銷(xiāo)售、現(xiàn)代消費(fèi)觀念的變化，現(xiàn)代科技、材料與工藝的發(fā)展，必將推動(dòng)現(xiàn)代書(shū)籍裝幀設(shè)計(jì)的發(fā)展。因此，現(xiàn)代書(shū)籍裝幀設(shè)計(jì)必須考慮到各方面因素并加以探本尋源，從而獲得較為成功的設(shè)計(jì)來(lái)適合時(shí)代的需求。 6