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1、單擊此處編輯母版文本樣式,第二層,第三層,第四層,第五層,單擊此處編輯母版標(biāo)題樣式,*,Wal-Mart Stores,strategic management plan,Written by,:,Neil,Executive Summary,Oriented concept,Course of action,Organizations to ensure,Conclusion and Recommendations,Table of Contents,Abstract:Wal-Mart,the retail industry as a world leader in the world ha
2、s a remarkable performance in 1996,stationed in China,a short span of ten years,the retail chain Wal-Mart has made no small achievement,but more to highlight the is not commensurate with the status issue.This article on the Wal-Mart in China exist in the localization of the slow-scale effects of the
3、 paralysis of logistics,information systems markedly difficult to use,low-cost strategy has failed,members shop cold,arrogant public relations issues such as analysis and to explore and address these problems,proposed re-positioning,small profits but quick turnover,credit consolidation,the Chinese p
4、eople and to keep local governments,such as marketing the corresponding strategy.,Walmart strategic management,Oriented concept,Course of action,Organizations to ensure,What is the idea of Wal-Marts strategy?,Oriented concept,Always low prices that EDLP is a Wal-Marts overall strategy,Wal-Mart with
5、everyday low prices to explain all their actions,and the outside world can basically use the everyday low prices to explain all the Wal-Mart.Wal-Mart targeted,all its acts are committed Always low prices.,Wal-Mart model of development?,Course of action,“,Absolute copy,quick shop,and encircling the c
6、ities from rural areas”Wal-Marts retail concept and determine the characteristics of Wal-Marts development model:small profits to the scale of victory,winning from the scale of the development opportunities,in addition,no other way.Wal-Mart leads to super-size the basic road map is encircling the ci
7、ties,there are two basic methods:absolute replication and rapid shop.,Wal-Marts system design,Organizations to ensure,Speak in front of the everyday low prices concept and development model,but these are not spontaneous actions to implement,which is why many companies have a good idea but the reason
8、 can not be achieved?Wal-Mart has adopted the system designed to provide business growth to ensure the organization.Wal-Mart the most central of the three departments-purchasing,operations,and is responsible for site selection,business development shop,Wal-Mart employee benefits policy,Competitive,w
9、ages,Profit sharing,A 401(k)plan,Stock ownership/stock loan program,Paid vacation and holidays,A discount card,Medical and dental coverage,Life insurance,Accidental death and dismemberment coverage,Short-and long-term disability insurance,Free confidential professional counseling and assistance,Scho
10、larship bonuses,Child-care discounts,Conclusion,Wal-Mart is a unique place to promote innovation,Wal-Mart will always spare no effort in different departments or divisions to spread innovation,Wal-Mart headquarters in another segment is often required to submit to our colleagues to create extraordin
11、ary,the case,then these other relevant departments and innovation to promote division and ask them to creative applications to their area of work,Wal-Mart is always trying to get people to understand each relevant every innovation,their OA or by telephone conference,on-site way to organize them to l
12、earn from such a meeting,the boss will often visit with these good ideas divisions or departments to see if there is no effort to promote,WT Management,1,cooperate with the e-commerce site2,the mining of other companies outstanding management personnel,ST Strategy,1,increase investment in public wel
13、fare,Threats,1,the retail industry2,the main rival3,e-commerce,direct marketing2,the publics concern,WO Strategies,1,international logistics business2,try the new expansion strategy3,carry out mergers and acquisitions in overseas markets,SO strategies,1,efforts to open up overseas markets2,the occup
14、ation of the former Kmart market share3,to carry out price war service,Opportunities,1,、,Overseas market capacity2,the pattern of changes in U.S.domestic market,Weaknesses,1,、,Overseas Market Development2,e-commerce to carry out good3,grasp of the urban consumers,Strengths,1,、,Business philosophy an
15、d corporate culture2,enterprise strength3,information technology4,the cost advantage5,the service6,the relationship with suppliers,Internal Factors,Outside the enterprise Environment,Recommendations,1.,Actively develop the overseas market,2.Other new overseas markets;,3.Mergers and acquisitions in overseas markets;,References,http:/
Wal-Mart_沃爾瑪戰(zhàn)略管理計劃
