商務(wù)英語閱讀下冊第版 unit 8 快遞公司

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1、 Unit Eight Teaching Objectivesv了解快遞公司發(fā)展和業(yè)務(wù)范圍v理解快遞公司對現(xiàn)代商業(yè)的貢獻(xiàn)Teaching Emphases vParcel&ExpressvAirfreight hubvEDIvMessengerContent vText vFast Reading IvFast Reading II TEXT General Introduction to Logistics Pre-reading questions1.Have you ever heard of FedEx and UPS?2.What services can UPS offer to

2、customers?UPPREV.NEXT The US based FedEx Corporation(FedEx),one of the worlds largest logistics solutions provider,announced a money-back guarantee scheme in September 2002 for its customers in China.Under the scheme,FedEx offered full refund of customers money in case of late delivery of shipments.

3、By introducing this scheme,FedEx became the first international logistics company to offer money-back guarantee in China.This measure was taken by FedEx to counter attack the move announced by its global competitor,the US based United Parcel Service(UPS).In 1907,Jim Casey,a 19-year-old messenger boy

4、,started American Messenger Company(AMC)in the US to offer bicycle messenger service with an initial investment of$100.His intention was to offer messenger service of the highest quality at the lowest price to the customers.In 1913,AMC merged with Motorcycle Delivery Company(MDC)and a new company wa

5、s formed.It was named as Merchants Parcel Delivery Company(MPDC).In 1919,MPDC was renamed as United Parcel Service(UPS).UPS is in the transportation industry,moving goods and information between individuals and companies.They provide delivery by land and by air,and they offer services at front line,

6、as well as online through UPS.com.They operate worldwide in 15 different languages,and deliver an average of 13.2 million packages per day.UPS has been in the package delivery business for 100 years,providing services to businesses and consumers in more than 200 countries.In 1994,UPS began to invest

7、igate the potential of e-commerce and started an internal group focused on enabling e-commerce.UPS redefined its core business and found ways to change its structure and processes,forming new businesses,entering new market to take advantage of new opportunities.UPS is interested in finding ways to l

8、everage their infrastructure and expertise in transportation of goods,services,and information.They want to enter new markets and continue to grow.In 1988,UPS commenced its operations in China through an agent partnership relationship with Chinas biggest freight forwarder,China National Foreign Trad

9、e Transportation Group,widely known as Sinotrans.In its first move,UPS started offering express delivery of small packages and documents.As per the agreement,UPS delivered the packages/documents to China while Sinotrans was responsible for delivering the packages in China.Unlike FedEx,rather than us

10、ing its own aircraft,UPS followed a low investment strategy for almost a decade after its entry into China.During that period,the company entered into alliances with airline companies-Hong Kong Dragon Airlines Limited and China Eastern Airlines Corp that delivered the packages to China.By 1995,UPS s

11、ent its first flight to China from its two hubs located in Hong Kong and Singapore.By the end of 1995,the company had established its presence in 21cities in China.In 1996,UPS entered into a 50-50 joint venture with Sinotrans Beijing Airfreight Forwarding Company(Pekair)in China.Through the joint ve

12、nture,UPS aimed at improving its market share in the growing air freight Market in China.The venture had an initial fleet of 12 vehicles,65 employees and covered 74 Chinese cities.It planned to offer international shipping for documents and parcels and international cargo transport.During the late 1

13、990s,UPS stepped up its investments in infrastructure facilities in order to expand its presence in China.In June 1998,UPS launched a$2 million air hub at the express handling center of Hong Kong airport.The facility enabled UPS to employ its own people and use its own infrastructure for loading and

14、 unloading of goods from its cargo carriers.Through this,the customers could be ensured that their baggage was handled carefully,further enhancing the reliability of UPS services.The usage of the hub enabled UPS to launch its international shipping system in China.The facility was equipped with an e

15、lectronic data access system,which was interlinked to the Electronic Data Interface(EDI)of the Customs&Excise Department at the airport Express Centre.Through this,UPS could get its packages cleared by the customs authorities even before their arrival into the airport,thereby saving a lot of time re

16、quired for the customs clearance process.UPS has seen China market as one of the fast growing market in its global strategy.Along with the economic development of China and facilities construction,there will be more opportunities for UPS to realize its global vision of leading courier.FedEx 聯(lián)邦快遞公司的前

17、身為FDX公司，是一家環(huán)球運輸、物流、電子商務(wù)和供應(yīng)管理服務(wù)供應(yīng)商。該公司通過各子公司的獨立網(wǎng)絡(luò)，向客戶提供一體化的業(yè)務(wù)解決方案。其子公司包括FedEX Express（經(jīng)營速遞業(yè)務(wù)）、FedEX Ground（經(jīng)營包裝與地面送貨服務(wù)）、FedEX Custom Critical（經(jīng)營高速運輸投遞服務(wù)）、FedEX Global（經(jīng)營綜合性的物流、技術(shù)和運輸服務(wù)）以及Viking Freight（美國西部的小型運輸公司）UPPREV.NEXTLanguage pointsLanguage points UPS 1907 年作為一家信使公司成立于美國，通過明確地致力于支持全球商業(yè)的目標(biāo)，UPS

18、如今已發(fā)展到擁有 426 億美元資產(chǎn)的大公司。如今的 UPS，或者稱為聯(lián)合包裹服務(wù)公司，是一家全球性的公司，作為世界上最大的快遞承運商與包裹遞送公司之一,UPS同時也是專業(yè)的運輸、物流、資本與電子商務(wù)服務(wù)的領(lǐng)導(dǎo)性的提供者。每天，UPS都在世界上 200 多個國家和地域管理著物流、資金流與信息流。UPPREV.NEXTLanguage pointsE-Commerce電子商務(wù):是指在互聯(lián)網(wǎng)(Internet)、企業(yè)內(nèi)部網(wǎng)(Intranet)和增值網(wǎng)(VAN，Value Added Network)上以電子交易方式進(jìn)行交易活動和相關(guān)服務(wù)活動，是傳統(tǒng)商業(yè)活動各環(huán)節(jié)的電子化、網(wǎng)絡(luò)化。PREV.NEXT

19、UPLanguage pointsCore business 核心業(yè)務(wù):企業(yè)的核心能力要得到市場承認(rèn)，必須通過企業(yè)的產(chǎn)品反映出來。如果把企業(yè)比喻成一棵大樹，核心能力就是樹干，核心業(yè)務(wù)便是果實。企業(yè)的核心業(yè)務(wù)在企業(yè)的業(yè)務(wù)組合中，一定是在該行業(yè)中最具有競爭能力的業(yè)務(wù)。核心業(yè)務(wù)可以給市場和消費者一個明確的概念：我主要是做什么的。如果企業(yè)的核心業(yè)務(wù)能依托核心能力形成一種對內(nèi)兼容、對外排他的技術(shù)壁壘，那么就能在紛繁復(fù)雜的市場中保持應(yīng)有的競爭優(yōu)勢。PREV.NEXTUP Sinotrans 中國外運股份有限公司（簡稱“中國外運”）是中國對外貿(mào)易運輸（集團(tuán)）總公司（簡稱“中國外運集團(tuán)”）控股的公司。中國外運

20、以綜合物流為主業(yè)，集海、陸、空貨運、倉儲碼頭服務(wù)、快遞、船務(wù)代理及貨運代理業(yè)務(wù)為一體。在50余年的營運實踐中培育和形成了綜合物流所必須的全程方案設(shè)計、組織、協(xié)調(diào)、管理等綜合服務(wù)能力。中國外運建立起了覆蓋中國、遍及全球主要經(jīng)濟(jì)區(qū)域的服務(wù)網(wǎng)絡(luò)。除公司自身擁有一個覆蓋中國重要戰(zhàn)略和沿海地區(qū)的服務(wù)網(wǎng)絡(luò)外，通過與國際戰(zhàn)略合作伙伴結(jié)成的同盟關(guān)系，得以享用他們的海外網(wǎng)絡(luò)。UPPREV.NEXTLanguage points Joint Venture 合資公司:就是2個或2個以上的公司一起成立的共同承擔(dān)風(fēng)險，按照出資比例分享利潤的公司。PREV.NEXTLanguage pointsUPLanguage p

21、ointsMarket share市場份額:指一個企業(yè)的銷售量（或銷售額）在市場同類產(chǎn)品中所占的比重。市場份額是企業(yè)的產(chǎn)品在市場上所占份額，也就是企業(yè)對市場的控制能力。企業(yè)市場份額的不斷擴(kuò)大，可以使企業(yè)獲得某種形式的壟斷，這種壟斷既能帶來壟斷利潤又能保持一定的競爭優(yōu)勢。PREV.NEXTUPLanguage pointsEDI 聯(lián)合國標(biāo)準(zhǔn)化組織將EDI描述成按照統(tǒng)一標(biāo)準(zhǔn)，將商業(yè)或行政事務(wù)處理轉(zhuǎn)換成結(jié) 構(gòu)化的事務(wù)處理或報文數(shù)據(jù)格式，并借助計算機(jī)網(wǎng)絡(luò)實現(xiàn)的一種數(shù)據(jù)電子傳輸方法。構(gòu)成EDI技術(shù)的基本要素主要有三個，即通信、標(biāo)準(zhǔn)和軟件。美國國家標(biāo)準(zhǔn)局EDI標(biāo)準(zhǔn)委員會對EDI的解釋是：EDI指的是在相互

22、獨立的組織機(jī)構(gòu)之間所進(jìn)行的標(biāo)準(zhǔn)格式、非模糊的具有商業(yè)或戰(zhàn)略意義的信息的傳輸。UPPREV.NEXTLanguage pointsGlobal strategy全球戰(zhàn)略:又稱全球化戰(zhàn)略，是指跨國公司從全球觀點出發(fā)，利用不同國家和地區(qū)的區(qū)位比較優(yōu)勢，把價值鏈上的各個環(huán)節(jié)和職能加以分散和配置，使它們有機(jī)地結(jié)合起來，實行綜合一體化經(jīng)營，努力降低生產(chǎn)經(jīng)營成本，以期獲得長期、穩(wěn)定的全球競爭優(yōu)勢，實現(xiàn)最大化的全球效率。PREV.NEXTUPguarantee-n.保證,保證書,擔(dān)保 vt.保證,擔(dān)保 e.g.Letter of Guarantee 保函 Lack of interest is a guara

23、ntee of failure.缺乏興趣肯定會導(dǎo)致失敗messenger-n.送信人 e.g.flowers and other messengers of spring 花是春天的使者 UPPREV.NEXTLanguage pointsLanguage pointscommence-v.開始,著手 eg.The mass meeting commenced in Tiananmen Square at 8 oclock.群眾大會八時在天安門開始。UPPREV.NEXT scheme-n.安排,配置,計劃,陰謀,方案,圖解,摘要 v.計劃,設(shè)計,圖謀,策劃 e.g.color scheme

24、色彩調(diào)配 UPPREV.NEXTLanguage pointsrefund-v.退還,償還 n.歸還,償還額,退款 e.g.Tax refund 退稅initial-a.最初的,開始的 e.g.took the initial step toward reconciliation.采取了走向和解的第一步 UPPREV.NEXTLanguage pointsmerge-v.合并,并入,結(jié)合,吞沒,融合 e.g.merging two sets of data.將兩組數(shù)據(jù)合并UPPREV.NEXTLanguage pointsleverage-n.v.平衡 e.g.a lifestyle that

25、 was leveraged by business responsibilities 被商業(yè)責(zé)任大大影響的生活方式expertise-n.專家的意見,專門技術(shù) e.g.We need your expertise to find the solution of the problem.我們需要你的專門知識來解決問題UPPREV.NEXTLanguage pointslaunch-n.下水,發(fā)射,投放市場 vt.使(船)下水,發(fā)動,發(fā)起 vi.開始 e.g.launch a career;launch a business venture.開創(chuàng)一項事業(yè)；開始一項冒險事業(yè)UPPREV.NEXTL

26、anguage pointsI.Answer the following questions based on the text.1.What services can UPS provide to its customers?UPS is in the transportation industry,moving goods and information between individuals and companies.They provide delivery by land and by air,and they offer services at front line,as wel

27、l as online through UPS.com.ReferenceI.Answer the following questions based on the text.2.What is the major business of UPS and FedEX?UPS has been in the package delivery business for 100 years,providing services to businesses and consumers in more than 200 countries.ReferenceI.Answer the following

28、questions based on the text.3.When did UPS enter into Chinese market?How was UPSs first entry into China?In 1988,UPS commenced its operations in China through an agent partnership relationship with Chinas biggest freight forwarder,China National Foreign Trade Transportation Group,widely known as Sin

29、otrans.In its first move,UPS started offering express delivery of small packages and documents.As per the agreement,UPS delivered the packages/documents to China while Sinotrans was responsible for delivering the packages in China.ReferenceI.Answer the following questions based on the text.4.What ch

30、anges has it brought to USP by using own aircrafts?Unlike FedEx,rather than using its own aircraft,UPS followed a low investment strategy for almost a decade after its entry into China.During that period,the company entered into alliances with airline companies-Hong Kong Dragon Airlines Limited and

31、China Eastern Airlines Corp that delivered the packages to China.ReferenceI.Answer the following questions based on the text.5.What are the advantages of establishing hubs?The facility enabled UPS to employ its own people and use its own infrastructure for loading and unloading of goods from its car

32、go carriers.Through this,the customers could be ensured that their baggage was handled carefully,further enhancing the reliability of UPS services.ReferenceII.Read the following terms and match each with its proper definition.1.Sinotrans2.hub 3.alliance 4.EDI5.expertise mence 7.leverage8.freight for

33、warder 9.refund10.customs clearance a.the central part of objects b.an integral part in the transportation process acting on act on behalf of exporters in arranging transportation services c.to give back,especially money d.China National Foreign Trade Transportation Group e.act to report to customs

34、about import and export f.association or connection g.electronic data exchange h.professional skill and technique i.begin or start j.the action of a lever;positional advantage;power to act effectively 1.d 2.a 3.f 4.g 5.h 6.i 7.j 8.b 9.c 10.eIII.Translate the following passage into Chinese By 1995,UP

35、S sent its first flight to China from its two hubs located in Hong Kong and Singapore.By the end of 1995,the company had established its presence in 21 cities in China.In 1996,UPS entered into a 50-50 joint venture with Sinotrans Beijing Airfreight Forwarding Company(Pekair)in China.Through the join

36、t venture,UPS aimed at improving its market share in the growing air freight market in China.The venture had an initial fleet of 12 vehicles,65 employees and covered 74 Chinese cities.It planned to offer international shipping for documents and parcels and international cargo transport.從1995年開始,UPS的

37、香港和新加坡兩個航運中心都有飛往中 國的航班。到1995年底，UPS已經(jīng)開通了中國21個城市的服務(wù)。1996年UPS和北京航空貨運代理公司（Pekair）各出資一半成立合資公司。UPS志在通過合資的方式擴(kuò)大在中國航空貨運市場上的份額。合資公司開始擁有12輛拖車，65名員工，覆蓋中國74個市地，并計劃提供國際海運單據(jù)和包裹快遞以及國際貨物的運輸?shù)葮I(yè)務(wù)。ReferenceIV.Please put the following sentences into English1.根據(jù)退款保障計劃，聯(lián)邦快遞保證對延誤了交貨時間的貨 物全額退款。Under the money-back guarantee

38、scheme,FedEx offered full refund of customers money in case of late delivery of shipments.ReferenceIV.Please put the following sentences into English2.聯(lián)邦快遞實施這一計劃是對其全球競爭對手UPS的反擊。This measure was taken by FedEx to counter attack the move announced by its global competitor,the United Parcel Service (UP

39、S).ReferenceIV.Please put the following sentences into English3.UPS重新定義了其核心業(yè)務(wù)，利用新機(jī)遇進(jìn)入新市場。UPS redefined its core business and entered new market by taking advantage of new opportunities.ReferenceIV.Please put the following sentences into English4.1996年UPS和北京航空貨運代理公司（Pekair）各出資一半 成立合資公司。In 1996,UPS en

40、tered into a 50-50 joint venture with Sinotrans Beijing Airfreight Forwarding Company(Pekair)in China.ReferenceIV.Please put the following sentences into English5.UPS已經(jīng)把中國市場視為其全球戰(zhàn)略中增長快速的市場之一。UPS has seen China market as one of the fast growing market in its global strategy.ReferenceFast Reading I Fo

41、reign Express Giant Invests in China UPPREV.NEXT German air express and logistics giant DHL will invest more than$110 million in China over the next few years to maintain its leading position and to capitalize on the countrys continued growth in trade,the courier announced yesterday.The investment w

42、ill be used to expand infrastructure,including more transport vehicles and service center equipment,and for training its employees.The announcement was made by Klaus Zumwinkel,board chairman of Deutsche Post World Net,DHLs parent company,during his latest North Asian trip.Zumwinkel early this week a

43、nnounced investment commitments of over$90 million for Japan and$75 million for South Korea.The new investment is a key initiative for DHL to enhance its position in Northeast Asia,which will be the fastest growing transportation market in the Asia-Pacific region by 2020.DHL is considering setting u

44、p a North Asia hub in either Shanghai Pudong International Airport or Incheon International Airport in South Korea.An announcement on which airport is selected will be made by the second quarter of this year,said Scott Price,CEO of DHL Express Asia-Pacific.There is still one last filter of analysis

45、to do.It is a very close race between the two(airports),Price said.DHL will make its final decision according to two factors speed and cost.The speed consideration includes the ability to secure the correct air timing,customs flexibility and efficiency,and the availability of a bonded area to allow

46、goods to move in and out quickly.New facilities are also evaluated by labor and construction costs,and tax benefits.DHL currently has a Central Asia hub in Hong Kong and South Asia hub in Singapore.The companys United States rivals,FedEx and UPS,both have plans to build regional hubs in China.FedEx,

47、previously based mainly in the Philippines,will launch a new Asia-Pacific hub in Guangzhou Baiyun International Airport in 2008.UPS signed a memorandum of understanding with Shanghai Airport Group last year to establish the UPS International Air Hub at the Pudong airport.China is one of DHLs fastest

48、-growing markets,accounting for 25 percent of its revenue in the Asia-Pacific and 10 percent of its global sales.DHL has maintained an annual growth rate of 35 to 45 percent in China in the past years and has set up 73 branches,making it the largest network among international express delivery firms

49、 in the country.I.Determine whether the following statements are True or False according to the text.Write“T”for true and“F”for false in the brackets.1.()German air express and logistics giant DHL will invest in China over the next few years in order to enter the market.2.()The investment will be us

50、ed on transport vehicles and service center equipment,and for training its employees.3.()The new investment is crucial for DHL to keep its leading role in the market.4.()China is one of DHLs fastest-growing markets,accounting for 25 percent of its revenue in the Asia-Pacific and 10 percent of its gl

51、obal sales.5.()DHL will make its final decision according to the ability to secure the correct air timing,customs flexibility and efficiency,and the availability of a bonded area to allow goods to move in and out quickly.1.F 2.T 3.T 4.T 5.TII.Choose the best answer to complete each of the sentences.

52、1.DHL will make its final decision according to factors of _.A.local infrastructure B.the ratio of investment return C.speed and costD.economic stability of ChinaII.Choose the best answer to complete each of the sentences.2.New facilities are evaluated by _.A.speed of construction B.favorable tax po

53、licy C.development of Chinese economy D.labor and construction costs,and tax benefits II.Choose the best answer to complete each of the sentences.3._ are DHLs main rivals in the market.A.UPS&TNT B.FedEx&Sinotrans Express C.UPS&EMS D.UPS&FedEx II.Choose the best answer to complete each of the sentenc

54、es.4._ is one of DHLs fastest-growing markets,accounting for 25 percent of its revenue.A.Asia-Pacific Region B.South Korea C.China D.JapanII.Choose the best answer to complete each of the sentences.5._ has signed a memorandum of understanding with Shanghai Airport Group to establish its Internationa

55、l Air Hub at the Pudong airport.A.UPSB.DHLC.EMS D.FedEx Fast Reading II Real-Time Location Systems Cover Your AssetsUPPREV.NEXT The ability to track assets in a broad geographic area,typicallyoutdoors,is key to transportation management.Satellite and cellular network-based technologies are often use

56、dfor real-time asset tracking outdoors.But to track assets indoors in factories,warehouses,or other controlled environments GlobalPositioning Systems(GPS)and cellular-based systems lacksufficient signal strength.Alternative techniques employing low-Cost location labels such as bar-code and RFID(Radi

57、o FrequencyIdentification)tags are often used for indoor asset tracking.UPPREV.NEXT Until recently,manual,resource-intensive processes were typically used to track trailer and tractor location and status in theyard.These methods leave data integrity vulnerable to human errorand a lack of real-time u

58、pdates.Yard process inefficiency maynegate visibility gains from investments in asset tracking duringtransportation or in warehouses.Real-time location systems(RTLS)technology determines anobjects current position based on real-time information gatheredthrough a wireless system.Increasing demand for

59、 real-time visibility in todays globalizedsupply chains renders RTLS an indispensable part of logisticstechnology investments.By combining elements of GPS andpassive RFID technologies,RTLS solutions take advantage of bothtechnologies strengths.UPPREV.NEXT Mobile asset tracking in the yards illustrat

60、es the unique use ofRTLS,in that the environment is outdoors,yet within a containedphysical space.In the yards outdoor environment,using proventechnologies such as GPS to monitor tractors speed and positioneliminates the need to establish location-detecting infrastructure.On the other hand,you can d

61、raw an analogy between trailers inthe yard and pallets in the warehouse:They remain immobile untilhooked up to the equipment used to move them to the nextdestination.Passive RFID tags have longer read ranges than bar codes butdont require direct line-of-sight to acquire data,making them one ofthe mo

62、st economical ways to obtain real-time trailer position in theyard.UPPREV.NEXT Combining GPS and RFID leverages existing yard processes.While yard tractors carry out their regular duties,attached GPS-enabled RFID readers recognize trailers by the tags,and report thelocation data in real time.The ben

63、efit of having real-time electronic data for asset-locationyard activities extends beyond improving supply chain visibility at aparticular locale.Finally,being able to share real-time visibility data within theenterprise as well as with supply chain partners is crucial forenabling collaboration and

64、transforming to a more responsive and agile global supply chain.UPPREV.NEXT By minimizing the dependency on infrastructure investment,thenew breed of RTLS-enabled yard management solutions combinesthe cost and availability advantages of passive RFID and GPStechnologies.UPPREV.NEXTI.Answer the follow

65、ing questions based on the text.1.What technologies are often used for real-time asset tracking outdoors?Satellite and cellular network-based technologies are often used for real-time asset tracking outdoors.ReferenceI.Answer the following questions based on the text.2.What is the problem with the a

66、ssets tracking of GPS indoors?To track assets indoors-in factories,warehouses,or other controlled environments-Global Positioning Systems(GPS)and cellular-based systems lack sufficient signal strength.ReferenceI.Answer the following questions based on the text.3.What techniques are employed for indoor asset tracking and its feature?Alternative techniques employing low-cost location labels such as bar-code and RFID(Radio Frequency Identification)tags are often used for indoor asset tracking.Refer