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1、牛津高一英語(yǔ)第四模塊Unit1 Project教案 Project Developing an ad campaignTeaching objectives:1Language objectives（1）To learn some new words and phrases:appeal to; keepin mind; be concerned about; get sth. across and so on.（2）To learn some useful sentences：Unlike a single advertisement, an ad campaign is an organi
2、zed program of advertisements using various kinds of ads to reach a particular audience.2Skill objectives（1）To develop the ability of reading for gist. （2）To develop listening ability by listening to this passage.（3）To develop speaking ability by discussing how to develop an ad campaign.（4）To develo
3、p the ability of collecting、sorting and using information.3Emotional objectives（1）To learn to be cooperative and helpful when working together （2）To form a positive attitude towards promoting public welfare issues.Important and difficult points1. To make the students know how to make an ad campaign
4、.2. To guide the students to prepare for their works after class.3. To organize all the students to present their works.Teaching aids multimedia ；blackboard ；some tools prepared by the studentsTeaching methodstask based teaching; multimedia teaching ; group discussion; individual workTeaching proced
5、ures:Period 1 Step one : Enjoying and lead- in Show an ad campaign from CCTV-7 “The parents are the best teacher” and let the Ss talk about it. Then put forward a question: Have you ever thought of launching an ad campaign about social concerns? Step two: ReadingAsk the students to read the whole pa
6、ssage in about 4 minutes to get the gist, then answer the following questions.1 What is an ad campaign?2 What media can you use in an ad campaign?3 What questions should we first consider?Step 3 Listening Ask the Ss to listen to the tape carefully and fill in the blanks.To build an ad c_Step One*hav
7、e a clear g_ and t_ audience in mind;*do a little r_ and you can c_ right m_ for the right people.Step Two*gather i_ from your research;*It is important to always try to a_ to the wayThe audience will r_.Step Three*use different m_ to get your message a_*decide what a_ you want to use to r_ your aud
8、ience.Step 4 Group discussion1. Planning(1) Work in small groups.(2) Decide the subject of your ad campaign from the listed below.(3) You can also have your own idea. But remember to get my approval.Animal protection Anti-smokingAnti-drugs Anti-litteringThe subject of your ad campaign will be_.2. Pr
9、eparing(1) Discussion :Who is your target audience?What is your ad campaign going to say?How can you touch your audience?(2) Team work:Members nametaskResearchDesign a logoDevelop a slogan Forms of mediaCampaign proposalPresentation3. ProducingWhat should each member do?researcher-find information f
10、rom various sourceslogo/slogan designer- made it attractiveproposal writer- write a brief outline and plan some questionsthe whole team-work as a whole and everyone should contribute to the projectStep5: HomeworkAfter class, you are asked to make preparations for your ad campaigns.Do remember to loo
11、k up more information from the magazines, newspapers, Internet and so on.Do remember to work individually and cooperatively after class.(The students are asked to be well prepared for their ad campaign in about 15 days.)Period 2Step 1 Time for the teacherThe teacher explains to the students why we w
12、ill have such kind of activity and gives the requirements Purposes:The final exam is drawing near. Are you tired of revising day and night?Have you ever dreamt of the teachers changing the ways of examinations?Today we are going to have an uncommon kind of exam, that is, each group has to present yo
13、ur works, which makes up 10 percent of the final exam. The students in the groups which win the first 2 places each will get 10 marks; the third to fifth 9 marks; the last two 8 marks. Requirements for all the groups1. Be sure to explain why your group chose the topic you did, who your target audien
14、ce is, what the campaign goal is, which forms of media you will use, and talk about the logo and the slogan.2. Work cooperatively3. Attract the audiences interestRequirements for all the judgesThe judges are chosen from all the groups. Now it is time for the judges to take your place. Judges, pay yo
15、ur attention, please. First you must judge every presentation fairly. Next, the full mark is10, you should give at least 8. After you give the marks, keep them in secret.Step 2 Time for the host The host shows some advertisements, and then asks the students to divide them into two kinds. Step 3 Time
16、 for presentationEach group tries their best to present their works. At the same time the judges give them marks and they can also ask the group member questions about their ad campaign after the presentation.Step 4 Time for comments First the student judge makes comments.Then the teacher from other classes makes comments. At last the class teacher makes a summary and announces the result.
牛津高一英語(yǔ)第四模塊Unit1 Project教案
