歡迎來到裝配圖網! | 幫助中心 裝配圖網zhuangpeitu.com!
裝配圖網
ImageVerifierCode 換一換
首頁 裝配圖網 > 資源分類 > PPT文檔下載  

某咨詢?yōu)槿亲龅捻椖俊稑藯U企業(yè)研究》

  • 資源ID:248173514       資源大?。?span id="qixiygu" class="font-tahoma">238.50KB        全文頁數:22頁
  • 資源格式: PPT        下載積分:20積分
快捷下載 游客一鍵下載
會員登錄下載
微信登錄下載
三方登錄下載: 微信開放平臺登錄 支付寶登錄   QQ登錄   微博登錄  
二維碼
微信掃一掃登錄
下載資源需要20積分
郵箱/手機:
溫馨提示:
用戶名和密碼都是您填寫的郵箱或者手機號,方便查詢和重復下載(系統(tǒng)自動生成)
支付方式: 支付寶    微信支付   
驗證碼:   換一換

 
賬號:
密碼:
驗證碼:   換一換
  忘記密碼?
    
友情提示
2、PDF文件下載后,可能會被瀏覽器默認打開,此種情況可以點擊瀏覽器菜單,保存網頁到桌面,就可以正常下載了。
3、本站不支持迅雷下載,請使用電腦自帶的IE瀏覽器,或者360瀏覽器、谷歌瀏覽器下載即可。
4、本站資源下載后的文檔和圖紙-無水印,預覽文檔經過壓縮,下載后原文更清晰。
5、試題試卷類文檔,如果標題沒有明確說明有答案則都視為沒有答案,請知曉。

某咨詢?yōu)槿亲龅捻椖俊稑藯U企業(yè)研究》

SEC China010821BJ-IBM,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Unit of measure,*,Footnote,Source:Source,CONFIDENTIAL,PCCompetitor Analysis:IBM,SAMSUNG ELECTRONICS CHINA(SECChina),This reportissolelyfor theuseofclient personnel.No partofitmay be circulated,quoted,orreproducedfordistribution outsidethe clientorganizationwithoutpriorwritten approval fromMcKinsey it is nota complete recordofthediscussion.,Aug,2001,SECChina010821BJ-IBM,OVERVIEWOFCOMPETITOR ANALYSIS FRAMEWORK,4.,Valuechainstrategy,5.,Organizationandownership,6.,Financialperformance,Focuson,Marketing,advertisingandpromotion,Distribution(channelandsalesforce),Organizationstructure,Ownershipstructure,Sales,Profit,2.,Strategy,3.,Product/market,Mission,Vision,Corporatestrategy,Marketposition,Keyproductofferings,Keycustomers,Pricing,1.,Backgroundinformation,Location,Managementteam,Startingyear,Numberofemployees,Eraanalysis,1,SEC China010821BJ-IBM,BACKGROUNDINFORMATION,1.,Backgroundinformation,Location,Managementteam,Startingyear,Numberofemployees,Eraanalysis,4.,Valuechainstrategy,5.,Organizationandownership,6.,Financialperformance,Focuson,Marketing,advertisingandpromotion,Distribution(channelandsalesforce),Organizationstructure,Ownershipstructure,Sales,Profit,2.,Strategy,3.,Product/market,Mission,Vision,Corporatestrategy,Marketposition,Keyproductofferings,Keycustomers,Pricing,2,SEC China010821BJ-IBM,IBMHASGRADUALLY EXPANDED ITS PRESENCEIN CHINA,Location,Beijing,Managingdirector,ZhouWeikun,Startingyear,1984(representativeoffice),1992(IBM ChinaCo.Ltd.),Number of employees,Over3000,Keymilestones,Setup IBM CustomerAssociationin 1984,Opened Beijing,Shanghai,Shenzhen,Chengdu,Guangzhou,Nanjing,Xian,Chongqingoffices,Establishedcustomerservicenetworkcovering dozensofChina majorcities,Setup Chinapurchasingcenter*in Shenzhen,Background information,*,IBMs purchase in chinahasincreased from 30M USD in 1993 to 1BUSDin1998,Source:Literature research,3,SEC China010821BJ-IBM,BACKGROUND INFORMATION,4.,Valuechainstrategy,5.,Organizationandownership,6.,Financialperformance,Focuson,Marketing,advertisingandpromotion,Distribution(channelandsalesforce),Organizationstructure,Ownershipstructure,Sales,Profit,2.,Strategy,3.,Product/market,Mission,Vision,Corporatestrategy,Marketposition,Keyproductofferings,Keycustomers,Pricing,1.,Backgroundinformation,Location,Managementteam,Startingyear,Numberofemployees,Eraanalysis,4,SEC China010821BJ-IBM,GLOBALLY,IBMHASDECIDEDTOEXITPCBUSINESSGRADUALLYINTHENEXTSEVENYEARS,Mission,To lead in the creation,development and manufacturing of the industrys most advanced information technologies,including computer systems,software,networking systems,storage devices and microelectronics,To translate these advanced technologies into value for our customers through our professional solutions and services businesses worldwide,Vision,To be no.1 player globally in information products,solution provider and service provider,*,IBMsPCbusinessshowed/surprisingstrengthinrevenuegrowthandprofitabilityintheSeptemberquarterlastyear,Source:Literatureresearch,Strategy,Shift product-oriented strategy to industry-oriented development strategy,Define E-commerce as focus of IBM business in China,Position PC as part of EoN(edge of the net)concept instead of a standalone product,Gradually exist*PC business in the next seven years globally by selling it to Dell with Dells promise to purchase IBMs components in return,2001 target,Increase revenue by 20%,*,IBMsPCbusinessshowedsurprisingstrengthinrevenuegrowthandprofitabilityintheSeptemberquarterlastyear,whichwouldlessentheurgencytoexitthisbusinessinthenearterm,Source:Literatureresearch,5,SEC China010821BJ-IBM,Source:IDC,DesktopPCmarketshare,Percentofunitsshipment(m),Others,IBM,GreatWall,Founder,Legend,100%=,4.5,6.6,Growth rate,percent,44.8,20.3,13.9,87.6,125.4,94.7,99,00,99,00,Growth rate,percent,100%=,2.9,4.8,68.5,24.9,170.6,193.5,121.6,128.5,65.0,18.8,Others,Founder,Dell,Acer,Legend,IBM,Toshiba,Notebook marketshare,Percent ofunits shipment(m),IBMsmarket share,IBM KEPT ITS MARKETPOSITION IN NOTEBOOK,BUTITSDESKTOP PCBUSINESSFAILED TOCATCHUP WITH TOTALMARKET GROWTH,6,SEC China010821BJ-IBM,PRODUCT/MARKET,4.,Valuechainstrategy,5.,Organizationandownership,6.,Financialperformance,Focuson,Marketing,advertisingandpromotion,Distribution(channelandsalesforce),Organizationstructure,Ownershipstructure,Sales,Profit,2.,Strategy,3.,Product/market,Mission,Vision,Corporatestrategy,Marketposition,Keyproductofferings,Keycustomers,Pricing,1.,Background information,Location,Managementteam,Startingyear,Numberofemployees,Eraanalysis,7,SEC China010821BJ-IBM,IBM IS RIGIDLYAND AGGRESSIVELY IMPLEMENTINGTOTALSOLUTIONAND SERVICE PROVIDERSTRATEGYIN PRODUCTOFFERING,Key product offerings,Source:Literature research,Product category,Product category,Desktop PC,Notebook,NetVistacommercialPC,NetVistaA40,NetVistaA10,NetVistaA20-6269BSC,NetVistaA20-634587C/634586C,NetVistaMulti-mediaPC,NetV

注意事項

本文(某咨詢?yōu)槿亲龅捻椖俊稑藯U企業(yè)研究》)為本站會員(ghjfj****21hg)主動上傳,裝配圖網僅提供信息存儲空間,僅對用戶上傳內容的表現(xiàn)方式做保護處理,對上載內容本身不做任何修改或編輯。 若此文所含內容侵犯了您的版權或隱私,請立即通知裝配圖網(點擊聯(lián)系客服),我們立即給予刪除!

溫馨提示:如果因為網速或其他原因下載失敗請重新下載,重復下載不扣分。




關于我們 - 網站聲明 - 網站地圖 - 資源地圖 - 友情鏈接 - 網站客服 - 聯(lián)系我們

copyright@ 2023-2025  zhuangpeitu.com 裝配圖網版權所有   聯(lián)系電話:18123376007

備案號:ICP2024067431-1 川公網安備51140202000466號


本站為文檔C2C交易模式,即用戶上傳的文檔直接被用戶下載,本站只是中間服務平臺,本站所有文檔下載所得的收益歸上傳人(含作者)所有。裝配圖網僅提供信息存儲空間,僅對用戶上傳內容的表現(xiàn)方式做保護處理,對上載內容本身不做任何修改或編輯。若文檔所含內容侵犯了您的版權或隱私,請立即通知裝配圖網,我們立即給予刪除!