【管理英語(yǔ)3】期末復(fù)習(xí)指導(dǎo)

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1、 管理英語(yǔ)3期末復(fù)習(xí)指導(dǎo)考試形式：閉卷紙考考試時(shí)間：60分鐘題 型：交際用語(yǔ)、詞匯與結(jié)構(gòu)、閱讀理解、寫作?？己艘罁?jù)：管理英語(yǔ)3教材、管理英語(yǔ)3教學(xué)大綱、紙質(zhì)形考作業(yè)冊(cè)及期末復(fù)習(xí)指導(dǎo)。第一部分 交際用語(yǔ) (10分)1-5題：根據(jù)對(duì)話容選擇恰當(dāng)?shù)倪x項(xiàng)。（每題2分，共10分）1. How did you miss your train? A. Well, I was caught in the traffic jam.B. Whats your proposal?C. Never mind.答案：A解析：本題考查“交通與出行”的交際用語(yǔ)。How did you miss your train? 詢問(wèn)

2、對(duì)方“為什么錯(cuò)過(guò)了火車”，答語(yǔ)是“塞車了”，所以答案是A。2. I wish you success in your career. .A. Go aheadB. It doesnt matterC. The same to you答案：C解析：本題考查“祝愿和應(yīng)答”的交際用語(yǔ)。選項(xiàng)A單獨(dú)使用，表同意，“行,可以”；選項(xiàng)B是“沒(méi)關(guān)系”，選項(xiàng)C“祝你也如此”。句意：我祝愿你事業(yè)有成。所以答案是C。3. Im more than happy to go out this weekend. _. Weve got so much work to do at that time. A. Dont wo

3、rry B. Forget it C. Dont say so 答案：B解析：本題考查“回應(yīng)”的交際用語(yǔ)。句意：這個(gè)周末我非常想出去。休想。那時(shí)我們有很多工作要做。A不用擔(dān)心；B休想，算了！C不用這樣說(shuō)。所以答案是B。4. Ive started my own software company. A. Could you tell me who is the owner?B. No kidding! Congratulations!C. If I had the money, Id start one.答案：B解析：本題考查“表示祝賀的交際用語(yǔ)。當(dāng)聽到對(duì)方結(jié)婚、生小孩、考上大學(xué)及創(chuàng)辦公司時(shí)，一

4、般要表示祝賀。這里聽者先是驚訝“No kidding”, 然后表示祝賀，所以答案是B。5. Fire, fire service please! Theres a huge fire here.A. 911, how may I direct your call?B. How may I help you?C. What can I do for you?答案：A解析：本題考查“表達(dá)提供幫助”的交際用語(yǔ)。How may I help you? 常用于服務(wù)性行業(yè)，詢問(wèn)對(duì)方“是否需要幫助”，答語(yǔ)一般使用I need/Id like to等句型表達(dá)需求。根據(jù)第二說(shuō)話人包含的信息，確定這是發(fā)生火災(zāi)，人

5、們請(qǐng)求援助的，所以答案是A。第二部分 詞匯與語(yǔ)法（30分）6-20題：閱讀下面的句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)。（每題2分，共30分）6. I am _your early coming. A. looking forward to B. looking forward C.look forward to答案：A 解析：look forward to后面應(yīng)該跟名詞或動(dòng)名詞,句子謂語(yǔ)部分有助動(dòng)詞am，后面應(yīng)該是是動(dòng)詞ing形式，所以答案是A。譯文：我期待你的早日到來(lái)。7. _ .A. success B. ambition C. opportunity答案：C 解析：

6、success“成功”，ambition“雄心”，opportunity“機(jī)會(huì)”，所以答案是C。譯文：這個(gè)項(xiàng)目給學(xué)生提供了更多學(xué)習(xí)關(guān)于全球氣候變暖方面知識(shí)的機(jī)會(huì)。8. The key_ successful implementation is clearly communicating the strategy to the whole company. A. to B. in C. of答案：A 解析： the key to屬于固定搭配。所以答案是A。譯文：（方案得以）成功實(shí)施的關(guān)鍵在于向公司各部門清晰傳達(dá)公司戰(zhàn)略。9.Who should be responsible for the ac

7、cident?The boss,not the workers.They just carried out the order_. A.as are told B.as told C. as they told答案：B 解析：這一題完整的寫法應(yīng)該是 “They just carried out the order as they were/are told”,可以省略為“as told”,不可以省略為 “as were/are told”。所以答案是B。譯文：誰(shuí)要為這個(gè)事故負(fù)責(zé)？應(yīng)該是老板，不是員工，他們只是執(zhí)行命令而已。10. He gave up his study in college

8、in _.A. bundle B. despair C.ash 答案：B解析：bundle捆，一批；ash灰，灰燼；;in despair，固定搭配，意為“在絕望中”，所以答案是B。譯文：他在絕望中放棄了他的大學(xué)學(xué)業(yè)。11. The manager urged his staff not to _the splendid opportunity. A. slideB. missC. escape答案：B解析：固定搭配題。miss the opportunity錯(cuò)過(guò)機(jī)會(huì)，與機(jī)會(huì)失之交臂；escape逃跑，逃避；slide滑行，溜走，可以說(shuō)opportunities slide，表示“機(jī)會(huì)偷偷溜走

9、了”，但不表示人錯(cuò)失了機(jī)會(huì)。所以答案是B。譯文：經(jīng)理敦促員工們不要錯(cuò)失良機(jī)。12. Im going to have a with Mark about this issue tomorrow. A. speech B. sentence C. word答案：C 解析：動(dòng)詞短語(yǔ)have a word with sb意為“跟某人談?wù)劇保?A是演講的意思，發(fā)表一次演說(shuō)常用表述為give a speech，B為錯(cuò)誤的搭配，英語(yǔ)中沒(méi)有have a sentence with sb這樣的表達(dá)。所以答案是C。譯文：關(guān)于這件事明天我打算和馬克談一談。13. I dont think anyone can a

10、ccuse him not being honest. A. of B. with C. about答案：A解析：固定搭配中的介詞選用。accuse sb. of doing sth 是一個(gè)固定結(jié)構(gòu). 意思是“指責(zé)/指控某人做某事”。所以答案是A。譯文：我想沒(méi)有任何人能指責(zé)他不誠(chéng)實(shí)。14. Does she speak French or German? She doesnt, _.A. either B. neither C. none答案：A 解析：句子的意思是“他哪一種都不會(huì)”。在這個(gè)句子里是對(duì)并列的兩個(gè)事物的分別否定，由于后者回答的句子中已經(jīng)有助動(dòng)詞does的否定形式doesnt，所以

11、用either即not.either相當(dāng)于neither。none指三個(gè)以上一個(gè)也沒(méi)有，與句意和語(yǔ)法要求都不相符。所以答案是A。譯文：“她說(shuō)法語(yǔ)還是德語(yǔ)？”“她哪一種都不會(huì)說(shuō)。”15. _ is known to all, too much fat causes heart problems. A. It B. As C. Just as答案：B 解析： 在As is known,.的結(jié)構(gòu)中，as是關(guān)系代詞，引導(dǎo)非限制性定語(yǔ)從句，代表后面的整個(gè)句子做從句的主語(yǔ)。在It is known that 的結(jié)構(gòu)中，it是形式主語(yǔ)，that引導(dǎo)真正的主語(yǔ)。Just as引導(dǎo)方式狀語(yǔ)從句，常與so連用。所

12、以答案是B。譯文： 眾所周知，吃太多脂肪會(huì)導(dǎo)致心臟病。16. The products of this company are always to standard, they have very strict quality control process. A. close B. down C.up答案：C解析：up to standard為固定搭配，意為達(dá)到標(biāo)準(zhǔn)，close表示接近但未達(dá)到標(biāo)準(zhǔn)，down不是正確的搭配，所以答案是C。譯文：這家公司的產(chǎn)品都能達(dá)到標(biāo)準(zhǔn)，他們有很嚴(yán)格的質(zhì)量控制程序。17. This is the book _I have learned a lot. A. t

13、o which B. by whom C. from which答案：C 解析：在需要使用介詞來(lái)表示引導(dǎo)定語(yǔ)從句的關(guān)系代詞和從句動(dòng)詞之間的動(dòng)賓關(guān)系時(shí)，只能用關(guān)系代詞which或whom。指代人時(shí)要用whom, 指代事或物時(shí)要用which。本題關(guān)系代詞指代的是“book”，所以要用which，介詞from是由learn from決定的，所以答案是C。譯文：這就是讓我獲益匪淺的那本書。18. Lets go _ the reports on the latest work. A. over B. with C. to答案：A 解析： go over仔細(xì)察看，復(fù)習(xí)或重溫；go wit和一起；go t

14、o到去。根據(jù)語(yǔ)境，所以答案是A。譯文：讓我們一起來(lái)認(rèn)真看看最近的工作報(bào)告。19. Bring me a glass of beer, _ ? A. shall I B. dont you C. will you答案：C 解析：第二、三人稱的祈使句的反問(wèn)句要用will you，所以答案是C。譯文：給我?guī)б槐【?，好嗎?0. Can you tell me how _ to the railway station, please? A. getting B. to get C. got答案：B 解析：句中how to get to the railway station是疑問(wèn)詞+動(dòng)詞不定式作間接

15、賓語(yǔ)，所以答案是B。譯文：請(qǐng)告訴我怎樣去火車站好嗎？第三部分 閱讀理解（40分）Passage 1 21-25題：閱讀短文，根據(jù)短文容從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案。（共計(jì)20分，每小題4分）To minimize traffic jams in the city centre and on major roads out of Sydney, the Citys highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside t

16、he city centre, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road-related activities, tree cutting and use of very large construction machinery, ladders etc. Please note that approval is needed if you plan to block the road or footpath.Applications t

17、o have a road closed to traffic must be completed and sent to the Departments Traffic Calming Committee at least a month before the scheduled date. Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will b

18、e at least 1 lane for traffic with extra traffic control measures to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer

19、 to Contacts.If you are organizing a parade, march or other type of street-based event, approval is also required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do.21. As a rule, Sydneys highway department will ag

20、ree to road closures in the city centre scheduled for _.A. weekdays B. Saturdays C. Sundays22. If you want a road closed to traffic, you must complete your applications and send them to the relevant committee at least_ before the scheduled date. A. a week B. 30 days C. two months23. Partial of full

21、road closures are decided by _.A. the requirements from applicantsB. the traffic flowC. the road conditions24. Which is NOT the condition for partial road closures according to the passage?A.In light traffic areas.B.On work days. C.There will be at least 1 lane for traffic during the work. 25. Which

22、 is the best title of this passage?A. Road Closure Procedures in SydneyB. Road Conditions in SydneyC. Road Management in Sydney答案：21. C 22. B 23. A24. B 25. A解析：21. 這是一道推斷題。本題題意是：一般來(lái)說(shuō)，悉尼的公路部門同意星期日在市中心封路。此題信息對(duì)應(yīng)文章第一段的the Citys highway department will not agree to road closures scheduled for weekdays o

23、r Saturdays，Sundays 除外，所以選擇C。22. 這是一道細(xì)節(jié)題。題意是：如果要封路，必須寫好申請(qǐng)并至少在計(jì)劃施工的30天之前交給相應(yīng)的機(jī)構(gòu)，與原文中第二段第一句的“至少一個(gè)月之前”意思相同，所以選擇B。23. 這是一道詞義判斷題。題意是：道路是部分封閉還是全封閉根據(jù)申請(qǐng)人的要求來(lái)決定。此題信息對(duì)應(yīng)文章第三段第一句。原文中的depend on sth可理解為be decided by sth，所以選擇A。24. 這是一道細(xì)節(jié)題。本題詢問(wèn)“下面哪一個(gè)不是允許道路部分封閉的條件？”根據(jù)原文可知，部分封路有幾個(gè)條件，一是交通不繁忙（light traffic），二是封閉作業(yè)期間必須有

24、一條車道用于通行。所以選擇B。25. 這是一道主旨題。本題的題意是：本文的標(biāo)題是什么。全文主要介紹悉尼申請(qǐng)道路封閉方面的程序、要求和條件等。B主要指悉尼的道路交通狀況；C主要指悉尼道路交通的管理，都沒(méi)有A契合文章主題，所以選擇A。Passage 226-30題：閱讀短文并根據(jù)短文容判斷其后的句子是正確（True）還是錯(cuò)誤（False）。（共計(jì)20分，每小題4分）We live in an age full of opportunities: If you are smart enough, and have got ambition and keep pushing forward, you

25、can rise to the top of your chosen profession, no matter where you started out. But with opportunity comes responsibility. Companies today arent managing their employees careers. Professional workers must be their own chief executive officers (CEO). Its up to you to strive for your place, to keep yo

26、urself engaged and productive during a working life that may last around 50 years. To do those things well, youll need to have a deep understanding of yourself not only what your strengths and weaknesses are, but also how you learn, how you work with others, what your values are, and where you can m

27、ake the greatest contribution. Because only when you operate from strength can you achieve true excellence. Historys great achievers Napolon, da Vinci, and Mozart have always managed themselves. But they are so unusual both in their talents and their accomplishments as to be considered rare exceptio

28、ns. Now, most of us, even those of us with modest talents, will have to learn to manage ourselves. We will have to learn to develop ourselves. We will have to place ourselves where we can make the greatest contribution. And we will have to stay mentally alert and engaged during a 50-year working lif

29、e, which means knowing how and when to change the work we do. 26. Companies today are responsible for employees career.27. It is the CEO who decides your place.28 You need to understand your company well so that you can do things well.29. Understanding yourself means knowing well about your strength

30、s, weaknesses, your values, how you learn, how you do with others and so on.30. Ordinary people cannot manage themselves well.答案：1. F 2. F 3. F 4.T 5. F解析：1. 這是一道細(xì)節(jié)題。此題信息對(duì)應(yīng)文章第2段的第2句話。Companies today arent managing their employees careers.現(xiàn)在的公司不會(huì)負(fù)責(zé)員工的職業(yè)生涯。所以選F。2. 這是一道推斷題。此題信息對(duì)應(yīng)文章第2段的Its up to you to

31、strive for your place。你自己才能決定你的（職業(yè)）位置。所以選F。3. 這是一道推理題。此題信息對(duì)應(yīng)文章第2段的To do those things well, youll need to have a deep understanding of yourself。想把事情做好，你得深刻認(rèn)識(shí)你自己。所以選F。4. 這是一道細(xì)節(jié)題。此題信息對(duì)應(yīng)文章第2段的a deep understanding of yourself not only what your strengths and weaknesses are, but also how you learn, how yo

32、u work with others, what your values are, and where you can make the greatest contribution. 了解你自己，不僅僅是了解你的優(yōu)缺點(diǎn)，還有你的學(xué)習(xí)方式，你與別人的相處之道，你的價(jià)值還有你可以在什么領(lǐng)域發(fā)揮你的特長(zhǎng)。所以選T。5. 這是一道推斷題。此題信息對(duì)應(yīng)文章第3段的Now, most of us, even those of us with modest talents, will have to learn to manage ourselves.現(xiàn)在，大部分人雖然資質(zhì)平平，但是都學(xué)著去管理自己。 所以

33、選F。第四部分 寫作（共計(jì)20分，一篇作文）31. 根據(jù)寫作要求，寫一篇作文。寫作要求：以明的身份，根據(jù)下表容，寫一篇英文作文介紹自己的日程表。Write a short passage according to the information of the following timetable.Li Mings Timetable from Monday to Friday（No 3 Middle School）TimeActivity6:30get up7:00have breakfast7:30go to school8:3012:05have 4 classes12:05have l

34、unch at school14:0015:40have 2 classes15:4016:40play basketball / football16:40go home18:00have supper18:3022:00do homework, watch TV, do some reading22:00go to bed參考答案：This is my timetable. I study at No. 3 Middle School from Monday to Friday. I get up at 6:30 a.m. I have breakfast at 7:00 and then

35、 I go to school. I dont like to be late. Our classes begin at 8:30 a.m. We have four classes in the morning. I often have lunch at school with my classmates.In the afternoon, we have two classes. Classes are over at 3:40, and I get home at 4:00. But sometimes I dont leave school so early because I p

36、lay basketball in the playground. Then I go home at 5:00. I have supper at about 6:00. After supper I do my homework. I often watch TV, but sometimes I like to do some reading and the story books are very interesting. I usually go to bed at about 10:00 p.m. 管理英語(yǔ)3期末復(fù)習(xí)題2第一部分 交際用語(yǔ) (10分)1-5題：根據(jù)對(duì)話容選擇恰當(dāng)?shù)倪x

37、項(xiàng)。（每題2分，共10分）1. How did you find your visit to Qingdao, Joanna? _. A. Oh, wonderful indeed. B. I went there alone. C. A guide showed me the way 答案：A 解析：本題考查“應(yīng)答”的交際用語(yǔ)。A確實(shí)很精彩； B我一個(gè)人去的；C一個(gè)導(dǎo)游帶路。句意：-你認(rèn)為去的旅游怎樣？-確實(shí)很好。所以答案是A。2. Sorry, I made a mistake again. _. Practise more and youll succeed. A. Never mind

38、 B. Certainly not C. Dont mention it.答案：A解析：本題考查“道歉回應(yīng)”的交際用語(yǔ)。句意：-對(duì)不起，我又犯錯(cuò)了。-沒(méi)關(guān)系，多練習(xí)，你會(huì)成功的。A 沒(méi)關(guān)系；B當(dāng)然不；C不用。所以答案是A。3. In what form will you take the investment? _A. Yes, we will.B. Well contribute a site and the required premises.C. Well give investment.答案：B解析：該題是特殊疑問(wèn)句，是對(duì)“投資方式”提問(wèn)，因此答案應(yīng)為具體的投資項(xiàng)目。A是對(duì)一般疑問(wèn)句的

39、回答；B具體回答了投資的項(xiàng)目為“場(chǎng)地和設(shè)施”，符合要求； C并沒(méi)有回答相關(guān)問(wèn)題。所以答案是B。 4. Im dog tired. I cant walk any further, Tommy. _, Jenny. You can do it.A. No problemB. Come onC. No hurry答案：B解析：本題考查“加油鼓勵(lì)”的交際用語(yǔ)。Come on是“鼓勵(lì)”用語(yǔ)。No problem沒(méi)問(wèn)題；No hurry不用急，慢慢來(lái)。這里是“加油鼓勵(lì)”的意思, 所以答案是B。5. Hurry up! If the fire spreads to the stairs, it could

40、 block our way out! . This is no time for talking.A. Lets run.B. Wed better call 911.C. Youre right!答案：C解析：本題考查“表達(dá)同意他人意見”的交際用語(yǔ)。常用的答語(yǔ)一般使用Youre right/I agree等句型表達(dá)贊同。根據(jù)第一說(shuō)話人傳遞的信息，這是發(fā)表意見，所以答案是C。第二部分 詞匯與語(yǔ)法（30分）6-20題：閱讀下面的句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)。（每題2分，共30分）6. A bus driver _ the safety of his passeng

41、ers. A. is responsible in B. is responsible for C. is responsible to答案：B解析：be responsible for，固定搭配，意為“對(duì)負(fù)責(zé)”，其他搭配不正確。所以答案是B。譯文：巴士司機(jī)要對(duì)他的乘客安全負(fù)責(zé)。7. A number of boys _absent some time during the term. A. have been B. has been C. will 答案：A解析：A number of后面跟名詞復(fù)數(shù)，謂語(yǔ)動(dòng)詞用復(fù)數(shù)，absent是形容詞，前面必須有系動(dòng)詞，所以答案是A。譯文：這個(gè)學(xué)期很多男生

42、缺課。8. Its _ to point to or talk about strangers in public. A. not polite B. polite C. good 答案：A解析：Its+adj+to do sth表示做怎么樣。根據(jù)常識(shí)，在公共場(chǎng)合用手指別人或評(píng)論陌生人都是沒(méi)有禮貌的，所以答案是A。譯文：在公共場(chǎng)合用手指別人或談?wù)撃吧硕际遣欢Y貌的。9. If you need further information, please _ our office. A.constant B.construct C.contact 答案：C解析：constant立即； constru

43、ct 建設(shè)； contact聯(lián)系。 所以答案是C。譯文：如果你想獲得更多信息，請(qǐng)聯(lián)系我們辦公室。10. He gave up his study in college in _.A. bundle B. despairC.ash 答案：B解析：bundle捆， 一批；ash灰，灰燼；;in despair，固定搭配，意為 “在絕望中”， 所以答案是B。譯文：他在絕望中放棄了他的大學(xué)學(xué)業(yè)。11. I heard that you really had a wonderful time at Johns birthday party, _? A. didnt I B. didnt you C. h

44、adnt you 答案：B 解析：在含有賓語(yǔ)從句的主句中主語(yǔ)是第一人稱時(shí)反意疑問(wèn)句的主語(yǔ)隨從句一致，所以答案是B。譯文：我聽說(shuō)你在約翰的生日派對(duì)上玩得很開心，是嗎？12. Under no circumstance _ to tell lies to parents. A. children are allowed B. are children allowed C. will children allow 答案：B 解析：含有否定意義的副詞及介詞短語(yǔ)放在句首時(shí)，句子中主語(yǔ)和謂語(yǔ)用部分倒裝，所以答案是B。譯文：無(wú)論在什么情況下，小孩都不能對(duì)父母撒謊。13. You can go out, _

45、you promise to be back before 12 oclock. A. so far as B. as far as C. as long as答案：C解析：本題考核條件狀語(yǔ)從句。as (so) long as只要，既然，是引導(dǎo)條件狀語(yǔ)從句的從屬連詞，如：You may use the room as long as you keep it clean.（只要你能保持房間整潔，你就可以使用）；so far as就而論，直到；as far as：就所知。所以答案是B。譯文：只要你答應(yīng)十二點(diǎn)前回來(lái)，你就可以出去。15. In Beijing, the best season in

46、a year is probably autumn. A. late B. later C. latter答案：A 解析：late是形容詞，意為“遲的，晚的”，late autumn是“晚秋”的意思，符合題意。其它選項(xiàng)均不符合題意，later是“稍后，后來(lái)”，latter是“后者”，所以答案是A。譯文：一年中最好的季節(jié)或許是晚秋。16I _ to know how often the bus runs during rush hour. A. occur B. happen C. take place答案：B 解析：考查同義詞/詞組的辨析。雖然三個(gè)選項(xiàng)都有“發(fā)生”的意思，但happen to

47、do.可用于固定搭配，意為“碰巧，恰好”，所以答案是B。譯文：我碰巧知道這趟車在高峰期多久跑一趟。17. Can you tell me how _ to the railway station, please? A. getting B. to get C. got答案：B 解析：句中how to get to the railway station是疑問(wèn)詞+動(dòng)詞不定式作間接賓語(yǔ)，所以答案是B。譯文：請(qǐng)告訴我怎樣去火車站好嗎？18. I bought a new car last month, but I _ my old car yet. A. did not sell B. have n

48、ot sold C. had not sold答案：B 解析： 并列句前面一個(gè)分句因?yàn)橛袝r(shí)間狀語(yǔ)last month，用了一般過(guò)去時(shí)，但后面的分句用了yet，要求用現(xiàn)在完成時(shí)，所以答案是B。譯文：上個(gè)月我買了一輛新車，但舊車還沒(méi)賣掉。19. We have spent all of our spare time, _ , our spare money, on the project. A. as soon as B. as long as C. as well as答案：C解析：as well as的意思是“以及，還有”，符合題意。其它選項(xiàng)均不符合題意，as soon as 一就；as lo

49、ng as只要.就，所以答案是C。譯文：我們把所有的業(yè)余時(shí)間，還有閑錢，都花費(fèi)到了項(xiàng)目上了。20. Im used to up early now. A. get B. getting C. to get答案：B解析： be used to doing sth.是習(xí)慣于做某事的意思，所以答案是B。譯文：我現(xiàn)在已經(jīng)習(xí)慣早起了。第三部分閱讀理解（40分）Passage 1 21-25題：閱讀短文，根據(jù)短文容從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案。（共計(jì)20分，每小題4分）Three Steps to a Good Marketing BudgetWithout good budget manage

50、ment, you are likely to overspend on marketing accidentally.15 Here are three steps that help to make a good marketing budget. Step 1: Organize financial informationThe first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the c

51、hanges that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue - the minimum amount of money your company makes each month.16A realistic budget plan will always focus on the income that exceeds the expenses,17 not

52、the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go. Step 2: Determine where you want to spend marketing fundsAfter you know the total amount available to spend on marketing, the next step i

53、s how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that h

54、ave worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience. Step 3: Assess data and make appropriate changesThe final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, ma

55、rketing is designed to bring in extra revenue.18 If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.Assessing the data is a vital part of creating an effective marketing strategy.19 Evaluation begins with comparing past

56、 performance to the performance after marketing the product or services.However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different

57、strategies to find the best solutions for your business goals and prevent overspending on marketing. 21. What should the budget plan be based on?2. The companys reliable expense.3. The companys reliable income.4. The companys reliable cost.22. What does “disposable income” mean in Passage 3?5. Total

58、 income.6. Previous income.7. Net income.23. You have to be clear of _when organizing financial information.8. the income and expenses9. the marketing fund10. the budget management24. The three main factors that decide how you spend marketing funds are _.Athe money you have earned, the actual expenses and the money you will expendB. the budget amount, your past experiences and where you can reach the right audienceC.the assets you have, the product and the income25. Keeping the budget in mind when making marketing decisions will avoid _.1