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1、2021國家開放大學電大本科商務英語3期末試題及答案(試卷號:1380)-女際用共計I。分,每小U 2分)正賄的句宛成下列對偏,并代答髯序號耳在籥雄域上。L Excuse meh nundu for Rtrrngth&t wmlu,5”, upportunttin .ind thrrufeA. hnw do you know by SWOT?H. whui du you menn by SWOT?C. whai i your mrnninK by SWOT?2. KathyeTd like you to meet Jncnbs一 Mnggii% You * re doing ti Kr* jo
2、b.A. Ifm pleaded to mcri youB. hgrc;n to w you wunC. I * ni happy lu rncci you loo3. WelL II i ti HtpAraTr dc|uirtni(rnta Hui tlwrr arc two InburaturicA. one at cuch production plontftA. Whftt about the tr/untng mitnAKcr nnd the human rmotircrM TnnnaKf*f?H. What about the bonrd of directorii and thr
3、 rhdirrnan?C. What nLout the RcAcnrch and Ik-vrlopment Dcpiirtment?4 GmmI uftrrnonn Cnn I help yuuY- A drpDMt account or n currcni account?A. Thsk you. Td like hi urdrr a checkbook.I5r Sorry. 1 don*t hvr n hnnk account At ML Ym, Id like to open hh acruunt,5. 一UnuAlly (hr sirnilnr coniractu ine(l wit
4、h other curiMKncc# ore brined on 12 months.A. Whnt ia th* dradlmr for the con%trurlion7B. How lonx is yuur cariRigninrnt tcrrnt normally?C Wha! lo you think ol ihr ppcr work for the coittrnrt?ZeWflZ*tt(Mtt30 分.鋁小H 2 分)620 IB:58讀下IB的句子,從AJkC三個站項中端出一個!境入空白處的怕麥逸攻.并將答 髯序號耳在備峨上6. When you tent in your re
5、port, you summArixe7. One of ihr w”n to hrlp you stay energiied m to engaHe in quick convcruation withhitfh ener|(y collmg” becAwac lheir positive energy m” y,# A. refreahA cctC. diicourAKc The orxanitAHon Btarted with a nmoll number o( children trn to welvetC. which1(X Somriime* a aituaiion will di
6、rect tylc of mannHnirnLA. call outH. call onC. call for11. I have monthly remhunem to nic from thr Curuda EmbaBy nd I d liketo huve the money paid into an iiccounfeA. cniB. wendC. beinw sent12. One of tho iidvntKc9 of online bnnkinx is that it aIIowb you ntrnnwybetween uccuuntu rffectively traniifcr
7、I 山ink our mArkriing tenm inMnd the ufter-Milcii wervier in (ari ndeHeetive.A. qualiryingR. quAlihedC being quAlifiedM. Hlrajir find onclcmd our brochure and other le(lctour range of ervicc*.A, outlined& outlineC oullitiinK15. Servin* ovrreA iiiMomcr* tuny often hr done by phonra. fnxr letter* or rm
8、mlt 一 * rnuny pcr i ria I ued,B. individunlucdC. irnprri#hxcd18. 1 hry the royfthieat includtriK patent rt|(hit proprietary icclinnluKyi copy nght. tnidemnrk right and no on.A, point hnw fo19. 1( you need other tnx regiMrAfionii in Addition to lhe AHN. you moy nerd to provide mformntiun.AcadonulH ad
9、ditional visitors and members of the public. Moreoverw these people may be friends or jsirAngrr!; people oi your own age. or people who are younger ar older than you.The rchtiOBship you hnve with a person det ermines the kind of hngiuge you umc For example itf 5 not appropriate to suy Hi haw nrc you
10、! when mcciing thr Mnnngjng Director of a large compAny or to sAy 1 Good mumitig ilf s a Hreat pleasure to meet you * when being introduced to a person youll be working closdy with in the me team.People usually form an impression of you from the way you speak nnd behave nor just from the way you du
11、your work- People in different coiintries have different Kleo% of what sounds friendly polite or sincere - and ol whal sounds rude or unfriendly! food mnnners in yotir culture m/iy be considered bad manners in another. Sometimes your body Inngunge. gestures and expressions may tell peupie more about
12、 you thfin the words you use.21. Thu topic of the passage is.A. nrlf*iinagc in buinrsn nitutian11 the importance of appropriate choicr of limRiuigeC. dcnltng with people tn buineB!t22. Thr InnUAgc you uar when tnlking with people in business is decided by.A. your rehrionhip with the particuiar perso
13、n15. yourselfC. your bo23. People usually form an impression of you from .A. your way of doing jobsB. your Inngimge nnd mannersC. your facial expressions24. Good mflnnrrs in your culture may be considered bad manners in another. Good manners in this statement mean.A. to behnve politely8 to behove lo
14、velyC to behave agRressivciy25. The message of the Hrticle is thnt.A. deflhng wnh people sucirrsMfuUy in business is not easyH. elipnrs with different cultural background is most challengingC language plays a very importnnt role in setting up business relationship26-3。通:根據(jù)短文內(nèi)容判斷給出的培句是否正確.正礪的寫.錯誤的寫笄將
15、答復寫 在答怨蛾上。Passage 2There arc eight traditional functions of marketing:(1) Buying: A marketer focuses on buyers1 nced and desirw in order to decide what products to nirtke available Understanding buyers* behavior is of great importance.(2) ScllinR: Marketers usually view selling as a persuasive activ
16、ity that in completed through promotion. Selling includes personal sellings Advertisingt and other selling melhods. h ia probably the function of marketing that we most often see in our daily life3) Transporting! Transporting is physically moving the product from the seller to the buyer. Marketers f
17、ocus on transporting costs and services.(4) Storingi Like transporting storing is an aspect of the physicnl distribution of product氏 Stonng includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility,(5) Grading: Grading involves sorting produ
18、cts according to size and quality. Thisrnaken buying and selling eaaicr because it reduces the need (or inspection and sampling.(6) Financing: For many products# such m automobiles nnd new homes possible.B.肓作(一85作文,共20分)31. 根輯要求寫作文You have mode an appointment with your client* but failed to keep it.
19、 Write a letter of apology to your client according to the information below.(1) apulugixc for your failure to keep the appointmenti(2) explain your reason to yaur client:(3) express your wih to make another appointment.試題答案及評分標準交際用謂(共計10分.每小n 2分)I5 JB:逸擇正礪的語句完成下列對話.并將答*序號琦在答劇紙上.1- B2- A 3. C L C 5.
20、 H二,可正與館構(gòu)(共計30分,每小H 2分)N20 .:朝儂下而的句干.從AJIJ三個逸康中選出_個能堵入空白處的正|堪18,并將答*序號現(xiàn)在答8城上.IL A7. A8. B9. A12. C13. B15. C16. C17, A19. H20. C三.li*理*(共I。分.每小IS 分)21-25:WiXfflA.從A、H、C三個選18中選出一個正碑答案,并將答案序號可在答81蛾上。21. C 22. A23. B24. A 25. A26-WH:根揖短文內(nèi)害判斷飴出的ta句是否正碗,正瑞的號“1。鉗謨的耳“FL并格有案寫 在答峨上.26. T 27. T 28. F 29. T 30
21、. F四胃作(共20分)3L根據(jù)要求與作文.范文r m sorry, my dear friend. I know that everything Ive done so far has beenfutile. ButI dont want you to misunderstand me, because I have something urgent to do, so I didn,t keep the appointment on time. I know you prime minister stomach can punt the boat to this matter, I am very sorry, but, I do not want this matter to affect our feelings, so, forgive me, thank you, dear friend Ill take a rain check. I hope youre okay with it