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1、 frumentumfruits flowers frumentumfruits flowers factor management Man-made The earliest of real wine:Imperial Wine of Han Dynasty(漢代御酒) wine set(酒具)夏商周:管流爵秦漢:白玉觥隋唐:鑲金牛首瑪瑙觥宋遼金元:藍釉爵杯明清:彩漆鳥形杯明清:斗彩高士杯 banquest(酒會) banquest(酒會) banquest(酒會) Strong flavor(濃香) Aromatic flavor(醬香) Clear flavor(清香) Feng fla
2、vor(鳳香) Other flavor(其他香) 3 famous distilled spirits price 8 9 0萬 Mao Zedong and Moutai Premier Zhou and Moutai The honour1 9 1 5 : Gold Award in 1 9 1 5 American “Panama Worlds Fair” 1 9 8 5 : Golden Laurel Leave Prize of International Food and Tourism Contest 1 9 8 6 : Gold Award of the 1 2 th Int
3、ernational Food Fair in Paris, France 1 9 8 6 : Hong Kong “Star of Asia” Packaging Award 1 9 8 7 : First Prize of the 3 rd World Advertisement Convention China Import and Export Advertisement in Hong Kong 1 9 8 9 : Gold prize of the 1 st Beijing International Fair 1 9 9 1 : Gold prize of the 2 nd Be
4、ijing International Fair 1 9 9 2 : Gold Prize of the 1 st International Famous Liquor Contest in the US 1 9 9 2 : Supreme Gold Prize of Hong Kong International Food FaiInternational The honour1 9 9 2 : Gold Prize of the 4 th World Famous Liquor Fair in Tokyo, Japan 1 9 9 2 : “Star of the World” Inte
5、rnational Packaging Supreme Prize for the package of “Emperor Handi Moutai” in Paris, France 1 9 9 3 : Special Award of Bordeaux Wine and Liquor Fair 1 9 9 4 : “Feitian” and Five-Star” series of Moutai won Gold Prize of the 5 th Asia-Pacific International Trade Fair 1 9 9 4 : No.1 in Special Gold Pr
6、ize of (US) “Famous Liquor Appraisal in Commemoration of the 8 0 th Anniversary of Panama Worlds Fair” International The honour1 9 5 2 : Famous Liquor in National Native Produce Exchange 1 9 5 3 : National Famous Liquor of the 1 st National Liquor Appraisal 1 9 6 3 : National Famous Liquor of the 2
7、nd National Liquor Appraisal 1 9 7 9 : National Quality Gold Prize of the 3 rd National Liquor Appraisal 1 9 8 4 : Gold Prize of the 4 th National Liquor Appraisal 1 9 8 4 : “Feitian” Kweichow Moutai won National Quality Gold Prize 1 9 8 8 : Gold Prize of the 1 st China Food Fair 1 9 8 9 : National
8、Famous Liquor of the 5 th Liquor Appraisal Domestic The honour1 9 8 9 ir” : “Feitian” Kweichow Moutai won National Quality Gold Prizea1 9 9 1 : Moutai series of products won the title of “National Fine-Quality Export Product”1 9 9 4 : Moutai series of products were recommended by China Consumer Prot
9、ection Fund as Customer Satisfactory Product 1 9 9 4 : “Feitian” 5 3(v/v) Moutai won China Famous and Excellent Product Gold Prize 1 9 9 4 : Moutai won Best-Selling Product “Gold Bridge Award” 1 9 9 9 : Moutai series of products passed green food certification of Green Food Development Center of Min
10、istry of Agriculture2 0 0 0 : Moutai Prince won the title of “Famous Brand of China New Liquor Products” Domestic The honour2 0 0 0 : Moutai Prince won the title of “China National-level New Product”2 0 0 1 : Moutai series of products passed organic food certification of (Nanjing) Organic Food Devel
11、opment Center of the National Environmental Protection Bureau 2 0 0 2 : Moutai Co., Ltd. won the title of “National Industrial Quality and Service Credit Model Enterprise”2 0 0 2 : Moutai series of products won the title of “Customer Satisfactory Product” 2 0 0 3 : Kweichow Moutai Co., Ltd. won National Quality Management Award Domestic challenge challenge