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1、,Unit3 Famous Brand Names,Chinese brandLi-Ning李寧,Brand Introduction Li-Ning Sports Goods Company was founded in 1990 to 1992, its chairman is “Gymnastics prince” Li Ning. After nearly 20 years of development, Li-Ning company has become the domestic top sports brands, but also a world-class sports br
2、ands. 李寧體育用品公司創(chuàng)立于19901992年，其董事長便是有“體操王子” 李寧。經(jīng)歷了近20年的發(fā)展，李寧已成為國內(nèi)頂級的運動品牌，同時也是國際一流運動品牌之一。,This is a sign of Li Ning It has three meanings 1. that is a variant of L 2. red flag, a symbol of victory 3. face of the flag like a tick Its symbolism 1.Flying the red flag - Youth 2.Burning Torch - passion 3.Rhy
3、thm melody - energy這就是李寧的標(biāo)志 它有三個含義 1、就是L的變體 2、紅旗，象征勝利 3、旗面像個對勾 它的象征意義 1、飛揚的紅旗- 青春 2、燃燒的火炬- 熱情 3、律動的旋律- 活力,Li-Nings Official website http:/www.li-,Anything is possible,1990年-1992年-創(chuàng)立階段 1993年-1995年-高速發(fā)展階段 1996年-1998年-經(jīng)營調(diào)整階段 1999年-2001年-二次發(fā)展階段 2002年-2003年-品牌重塑階段 2004年至今-專業(yè)化發(fā)展階段,1990-1992Founding stage
4、1993-1995High-speed development stage 1996-1998Management adjustment stage 1999-2001The second stage of development 2002-2003Brand remodeling stage 2004-nowProfessional development stage,Brand Development Course,Li Ning s profile,Li Ning s profile,September 8, 1963 born Zhuang national minority Guan
5、gxi Liuzhou person 8-year-old began practicing gymnastics 1980 was elected to the national gymnastics training team 1963年9月8日出生 壯族 廣西柳州人8歲開始練習(xí)體操1980年當(dāng)選為國家體操集訓(xùn)隊,Li Ning s profile,In 1982, the 6th World gymnastics championships，in male complete 7 individual events，he won 6 titles，he created the myth o
6、f the history of the world gymnastics，Since then he was known as the “Gymnastics prince”. He won a total of 14 world champions, received medals more than 100 , since no one can break.1982年，第六屆世界體操錦標(biāo)賽男子7項個人單項中，他贏得了6項冠軍，他創(chuàng)造了世界體操史上的神話，從那時起他被稱為“體操王子”。他一共獲得了14個世界冠軍, 獲得的獎牌多達(dá)100多塊 ,至今無人能打破.,Li Ning s profi
7、le,In the 29th Beijing Olympic Games，Li Ning hold high the torch, slowly rose to the air, and make a running posture, over at the national stadium around and finally lit the Olympic flame 在第29屆北京奧運會，李寧高擎著手中的火炬，徐徐升到空中，并作出跑步姿勢，在國家體育場上空環(huán)繞 并最終點燃了圣火,Brand constitution,Li-Ning company currently owns brand
8、s including: well-known Li-Ning brand . More than 160-year history of the French top outdoor brands - Ai High AIGLE. The worlds leading brands Badminton - Double Happiness . Advocating for fast fashion hypermarket brand - ZDO a new dynamic.,李寧公司目前旗下?lián)碛衅放瓢ǎ褐睦顚幤放啤⒊^160年歷史的法國頂級戶外品牌 艾高AIGLE、國際領(lǐng)先的乒羽品牌
9、紅雙喜以及倡導(dǎo)“快時尚”的大賣場品牌 ZDO新動。,Major Commodity,Main shoes: Basketball shoes ￥600 1000, running shoes ￥300 500, sneakers ￥200 400 Package: waist ￥100 or so, backpack ￥100 200 Socks: ￥20 30 Hand belt, wrist: ￥50 or less Basketball: ￥100 150 Clothes or trousers : ￥300 500 運動鞋:籃球鞋6001000元,跑鞋300500元,休閑鞋200400
10、元 包:腰包100元左右,背包100200元 襪子:2030元左右 手帶,護(hù)腕:50元以內(nèi) 籃球:100150 運動衣:300500元,Some of the goods,Brand Significance,Li-Ning is a world famous brand name, is a young, international and character brand. In the global competitive sporting goods market, Li-Ning lets the world know China. At the same time, Li-Ning
11、has also become a kind of spirit Anything is possible, it is the spirit of the idea of countless athletes, but also the key to success for each person, a sense of confidence, an arrogance, a exert its utmost faith,李寧是世界知名運動名牌，是一個年輕化、國際化和有性格的品牌 。在全球競爭激烈的體育用品市場中，李寧讓世界認(rèn)識了中國。 同時，李寧也成為了一種精神一切皆有可能，它是無數(shù)運動健
12、兒的精神理念，更是每個人邁向成功的關(guān)鍵，一種自信，一種傲氣，一種勢在必得的信念。,public service activities,After growth，The company participates in the public welfare activity positively. 企業(yè)成長壯大以后，該公司便積極參與社會公益活動。,Conclusion,Please let the spirit of Li-Ning - Anything is possible, become each of our personal belief, guide us towards our own goals. Let s change the impossible . Finally, let us see and enjoy the Advertising of Li-Ning - The world is mine. 請讓李寧精神一切皆有可能，成為我們每一個人的信念，指引我們向著自己的目標(biāo)前進(jìn)。讓我們變不可能為可能。 最后，請大家觀看李寧廣告世界是我的,Thank you 謝謝！,
李寧品牌 英語課件.ppt
